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SnapCapture and profiles

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What is SnapCapture?

Table of Content

Table of Content

What is SnapCapture?

What is SnapCapture?

Learn how QR scans turn into real-time, opted-in leads.

What is SnapCapture?

SnapCapture™ is a breakthrough technology that redefines how businesses generate leads through direct mail. At its core, SnapCapture™ allows recipients to scan a QR code on a postcard, which instantly captures their information as an opted-in lead. It’s a seamless experience for the user and a treasure trove of opportunity for businesses.

Imagine this: a potential customer receives a postcard showcasing your latest product. They’re intrigued, so they scan the QR code. Instantly, their contact information is captured and integrated into your digital marketing flow. No forms to fill out, no friction—just a new lead, ready for your follow-up.

Our platform provides full offline-to-online attribution, showing you scan data, conversion behavior, and purchase activity through real-time direct mail engagement tracking

How it works:

  • When you create your campaign, we generate a unique QR code and tracking ID for every single recipient

  • Once they scan or purchase on your website, the recipient lands on your chosen destination URL

  • The scan is tracked in real time in your dashboard

  • The profile is added in the SnapCapture tab, and can be automatically synced with your Shopify customers

✅ For addressed acquisition campaigns, leads are automatically opted in to your marketing, with a built-in disclaimer on the mailer.


SnapCapture across campaign types:

Campaign Type

Personalized QR (individual tracking)?

Shopify Sync?

New Leads (disclaimer required)?

Addressed Acquisition

✅ Yes

✅ Optional

✅ Yes

SmartMailers

✅ Yes

✅ Yes

❌ No (existing customers)

CSV Retention

✅ Yes

✅ Yes

❌ No (existing profiles)

Neighborhood Mail

🚫 Route-level only

❌ No

❌ No