Compare retention, acquisition, and neighborhood mail to find the best fit for your goals.
Overview of Campaign Types
Choosing the right campaign type is the first and most important step in building a successful direct mail strategy. Whether you're trying to drive repeat purchases from existing customers or acquire net-new leads, BirdseyePost has a campaign format to match your goals.
Each campaign type is designed with a specific audience and objective in mind. Retention campaigns let you reconnect with people you already know, while acquisition campaigns help you reach entirely new ones.
Use the table below to compare campaign types and choose the one that fits your marketing goals, audience source, and targeting needs:
BirdseyePost supports multiple campaign types depending on your goal:
Campaign Type | Goal | Audience Source | Filtering | Frequency |
|---|---|---|---|---|
Retention - CSV Upload | Re-engage a specific set of people on your list | CSV list upload | Based on CSV list uploaded | One-time |
Retention - Triggered SmartMailers | Automatically re-engage customers based on their actions | Integrated audience (Shopify, Klaviyo) | Audience behaviour rules + optional geo | Continous, ongoing campaigns |
Acquisition - Personalized Addressed Mail | Attract new customers and reach entirely new audiences | Birdseye audience database | Demographics, interests, location | One-time or monthly |
Acquisition - Neighbourhood Mail | Reach all households in specific areas | Zip/postal route | Geography + basic overlays | One-time or monthly |
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