How it works

BirdseyePost is designed to be both powerful and intuitive. Whether you’re a seasoned marketer or just exploring direct mail for the first time, our platform gives you the tools to plan, personalize, and launch effective campaigns in just a few steps. Every campaign follows a consistent structure, so once you’ve done it once, scaling becomes second nature.

1. Choose your campaign type — Retention (existing customers) or Acquisition (new leads)

2. Define your targeting — Filters and rules based on list, behaviors, or demographics

3. Design your postcard — Upload your own or use our unlimited free design service

4. Set campaign settings — Formats, frequency, budget, exclusions, launch date, SnapCapture destination, and more

5. Launch & track results — Monitor performance, scans, leads, and attributed revenue in real time

How to launch a campaign

Launching your first campaign on BirdseyePost is simple and intuitive. Whether you're sending postcards to your own customer list or targeting new prospects using our powerful database, the process is designed to walk you through each key decision—from selecting your audience to confirming your budget. No design experience or direct mail knowledge required.

Follow the steps below to go live quickly:

• Click the “Set Up Campaign” button

• Choose your campaign type and targeting source

• Follow the guided flow (your draft is auto-saved at every step)

• You can leave and return anytime to complete and launch