Trusted by leading brands
Set up powerful direct mail campaigns in just a few clicks
Why Direct Mail?
Skip the inbox.
Land in their hands.
Digital channels are overcrowded and unpredictable.
Stand out from the crowd with the channel that works.
Open Rates
90%
37%
Highly engaging
Recipients are far more likely to open and read physical mail than digital channels.
Customer Acquisition Cost
$50
$21
$19
Cheaper than a click
The ROI of direct mail surpasses email, paid search and online display ads.
Response Rates
1%
Incredibly effective
Response rates for direct mail are more than 5X times more than email marketing.
Direct mail for any industry
Drive engagement, conversions, and growth with trackable direct mail—no matter your industry.
Why BirdseyePost?
Direct mail works.
Now make it work for you.
Incredibly effective, strikingly simple, and fully trackable
Kendra,
We Miss You!
Last Purchased 180+ Days
Draft Personalized Campaign
Send Winback Postcard
SmartMailers™
Automate lifecycle and retention marketing
With triggered SmartMailers™, sending direct mail to the right customer at the right time has never been easier. Set up automated flows based on customer events in Shopify and Klaviyo—send welcome offers, cart recovery postcards, win-back campaigns, and more. Once live, Penny handles everything, so you can set sit back, and watch the sales roll in.
Who would you like to reach with your campaign?
I'm focusing on male users in the New York City area
Audience Size
Narrow
Broad
14 908
Acquisitions
Acquire new customers with precise targeting
Boost brand awareness and connect with new prospects through direct mail. Just tell Penny who your ideal customer is — she’ll search our database of over 200 million North American consumers and use advanced demographic, geographic, and psychographic targeting to find the perfect match. When recipients scan your postcard, you’ll instantly receive an opted-in lead—even if they don’t purchase.
Hey Nav,
now near you!
Nav Patel
Address
Personalization
Personalize every postcard with tailored content
Automatically customize every postcard to match each customer’s profile—text, images, products, and more. Drive in-store foot traffic with SmartMaps™, featuring store locators based on home addresses. Even send product recommendations from past purchases. Just tell Penny what to personalize, and she’ll handle the rest.
New Contact
Ashley Kingsley
Address
New profiles acquired
56,920
Total Revenue
$
56,920
SnapCapture™
Track engagement, sync contacts, and capture new leads
See exactly who engages with your postcard with Birdseye's SnapCapture™ technology, which generates unique QR codes for each postcard recipient. The moment prospects scan, they’re automatically opted into your marketing list. From there, you can seamlessly retarget recipients across your digital channels.
Direct mail has never been easier
What's included with BirdseyePost?
BirdseyePost delivers personalized postcard campaigns with AI-powered targeting, full-service printing and delivery, and hands-on management. Design services are free and unlimited on campaigns over $5,000—plus every campaign comes with a dedicated account manager.
How does pricing work?
We offer full-service direct mail campaigns starting at $0.59 per postcard, with a $5000 campaign minimum. Pricing also covers unlimited creative services (free on campaigns of $5,000 or more, otherwise a $250 design fee). If the client cancels after design work has begun, they will receive their money back minus a $250 design fee to cover time and effort from our team. No commitments—just launch when you're ready and scale as you grow.
What results can I expect? How does performance differ between retention and acquisition campaigns?
Direct mail is an incredibly effective channel, often outperforming digital in terms of engagement and conversions. However, its attribution window is typically longer—around 90 days or more—as postcards often stay in homes serving as a lasting reminder that recipients can act on later. Retention campaigns (targeting your existing customers to drive reactivation or engagement) tend to deliver significantly higher direct conversion rates. The recipients already know your brand, so the postcard acts as a nudge to spark reengagement.
What type of business is BirdseyePost best suited for?
BirdseyePost works well for various industries, including automotive, healthcare, real estate, insurance, retail, and DTC. It’s perfect for any business looking to promote products, services, or opportunities. BirdseyePost was born out of the realizatiom that customer acquisition costs became too high and brands needed a more innovative ways to connect with new customers.
Can you help me acquire new customers?
Yes! BirdseyePost is designed to help businesses acquire new customers by creating lookalike audiences based on your best customers and delivering personalized postcards that resonate with targeted prospects.
Can I use my own mailing list?
Yes! You can upload your own CSV list of addresses or send mail directly to your Shopify customer list. With SmartMailers, you can easily filter recipients based on their actions, such as cart abandonment, ensuring your direct mail is hyper-targeted and effective.
Are the leads captured through SnapCapture opted-in, and is it compliant with regulations?
Yes, the leads captured through SnapCapture are fully compliant with regulations, incuding CAN-SPAM and CASL. The postcard includes clear Terms & Conditions (T&Cs) that inform the user about the process. When they scan the QR code, they are opting in with their consent, ensuring that all leads are compliant and permission-based.
Is there a minimum number of cards I can send?
Yes, there is a minimum order requirement, which depends on the campaign’s scope. Contact us to discuss your specific needs.
How does your design service work?
Our in-house design studio offers creative services. We collaborate with you to create visually engaging postcards, or you can provide your own designs. We ensure that your message is both eye-catching and aligned with your brand.
Where do you mail to?
We currently ship across the U.S. and Canada, with plans to expand to other regions in the future.