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Integrations

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Integrations

Integrations

BirdseyePost natively integrates with Shopify, Klaviyo, HubSpot and Toast

BirdseyePost integrates with leading ecommerce and marketing platforms to help you sync data, automate campaigns, and attribute results—no manual work required. Whether you’re pulling in your existing audience or pushing out leads for retargeting, integrations make your workflows faster and smarter.

Shopify

BirdseyePost’s Shopify integration connects your ecommerce store directly to your direct mail efforts—helping you drive revenue with minimal manual effort.

What it enables:
  • Automated SmartMailers: Send behavior-triggered postcards based on customer activity in Shopify (e.g., abandoned cart, VIP, winback)

  • Customer Syncing: SnapCapture leads and campaign recipients can be synced back to your Shopify store as marketing profiles

  • Revenue Attribution: Orders from direct mail are automatically tracked and attributed to the specific campaign and postcard that drove the conversion

Shopify integration setup:
  • Connect your Shopify store in the Integrations Settings, during onboarding, or during campaign setup. You can also connect directly from the Shopify app store.

  • Once connected, your customer data will sync in real time

  • You can add on ore multiple Shopify stores and manage them independently

  • Required for revenue attribution and syncing SnapCapture leads


Klaviyo

BirdseyePost integrates deeply with Klaviyo to enable automated, personalized direct mail campaigns based on your Klaviyo data and flows.

What it enables:
  • Automated SmartMailers: Send behavior-triggered postcards based on profile veentsy in Klaviyo (e.g., abandoned cart, VIP, winback)

  • Customer Syncing: SnapCapture leads and campaign recipients can be synced back to your Klaviyo account as profiles

Klaviyo integration setup:
  • Connect your Klaviyo account during in the Integration Settings, during onboarding, or during campaign setup. You can also connect directly from the Klaviyo tech partner directory.

  • Once connected, your customer data will sync in real time

  • You can add one or multiple Klaviyo accounts and manage them independently

  • Enables SmartMailers and Klaviyo-based retention targeting


Klaviyo integration details:

Below is a breakdown of supported use cases and the Klaviyo API endpoints involved.

Use Case

Klaviyo API Endpoint(s)

Trigger mail from Klaviyo events

/api/events/
/api/profiles/

Trigger mail from Klaviyo flows or flow actions

/api/flows/
/api/flows/{id}/flow-actions
/api/profiles/

Filter mail based on predictive analytics

/api/profiles/

Reference past campaign images for design

/api/images/

Add new leads to Klaviyo after QR scan

/api/profiles/ (write access)
/api/lists/ (write access)

Send mail to profiles in a Klaviyo list

/api/lists/ (read)
/api/profiles/ (read)

Send mail to profiles in a Klaviyo segment

/api/segments/ (read)
/api/profiles/ (read)


HubSpot

BirdseyePost’s HubSpot integration connects your CRM and direct mail workflows, helping your team turn contact and campaign data into timely, personalized outreach.

What it enables:
  • CRM audience targeting: Build direct mail audiences from HubSpot contacts, lists, and lifecycle data

  • Lead syncing: Send SnapCapture leads and campaign responses back to HubSpot so sales and marketing teams can follow up

  • Connected campaign workflows: Coordinate direct mail with your existing email, sales, and automation programs

HubSpot integration setup:
  • Connect your HubSpot account from Integration Settings, onboarding, or campaign setup

  • Choose the contacts or lists you want to use, then map the fields required for your campaign

Toast for Restaurants

BirdseyePost’s Toast integration helps restaurants use guest and order data to create relevant direct mail campaigns that bring diners back, promote local offers, and strengthen loyalty.

What it enables:
  • Guest segmentation: Build audiences for loyal guests, lapsed diners, high-value customers, or location-specific campaigns

  • Restaurant-specific campaigns: Promote new menus, seasonal offers, events, loyalty programs, and win-back incentives through personalized mail

  • Campaign measurement: Connect campaign engagement with guest activity to better understand which offers encourage return visits

Toast integration setup:
  • Connect your restaurant’s Toast account through Integration Settings or during campaign setup

  • Select the restaurant location and guest audience you want to use for your campaign

CSV Import/Export

BirdseyePost can accept data from any source using CSVs. You can:

  • Upload lists for one-time campaigns

  • Export SnapCapture leads for use in Klaviyo, email, ads, or CRM tools

Request Additional Integrations

We’re actively expanding our integration ecosystem. If there’s a CRM, ecommerce tool, or marketing platform you use that isn’t listed here, let us know. We prioritize integrations based on customer demand.

Email us at support@birdseyepost.com with your request, and our team will follow up with next steps.