Pricing and mailer size format

Before launching your campaign, you'll start by selecting your preferred mail format. Based on your set budget, BirdseyePost will show you how many postcards can be sent, helping you stay on track and make the most of your spend.

Below, you'll find pricing details for each format, along with available add-ons to enhance your campaign.

Addressed Mail

Addressed mail is sent to specific recipients and includes detailed personalization.

Addressed mail includes the following campaigns:

• Retention: SmartMailers

• Retention: CSV Upload

• Acquisition: Addressed Personalized Mail

Note: Addressed Acquisition campaigns have an additional $0.20 per mailer to acquire audience data.

Pricing varies based your chosen mailer format:

Mailer Type	Dimensions	Price per Piece
Small Postcard	4” x 6”	Retention: $0.59 Acquisition: $0.79
Medium Postcard	5” x 7”	Retention: $0.70 Acquisition: $0.90
Large Postcard	6” x 9”	Retention: $0.75 Acquisition: $0.95
XL Postcard	6” x 11”	Retention: $1.00 Acquisition: $1.20
Letter (in envelope)	8.5” x 11”	Retention: $1.00 Acquisition: $1.20
Booklet or custom format	-	Contact us

Neighbourhood Mail

Neighborhood Mail (also known as Every Door Direct Mail or EDDM) is sent to every home in set geographic regions and is a more cost-effective way to reach entire areas without specific recipient names.

Mailer Type	Dimensions	Price per Piece
Large Postcard	6” x 9”	$0.65
XL Postcard	6” x 11”	$0.95

Add-ons