What is an Addressed & Personalized Acquisition Campaign?

This campaign type uses BirdseyePost's proprietary consumer database to find new leads based on age, income, interests, behavior, and more. Personalized postcards with unique QR codes make this format ideal for driving both online conversions and opt-in lead capture.

Best suited for: Brands that want to acquire high-intent customers using detailed filters and lookalike profiling. Addressed campaigns are ideal for running a highly targeted direct mail prospecting campaigns, powered by filters like age, income, interests, and geography.

Benefits:

• Hyper-targeted at the individual level

• Personalized with name and custom messaging

• Supports SnapCapture lead generation and syncing to Shopify — instantly capture opted-in leads as soon as recipients scan your

Requirements: No integration required, but Shopify is optional for lead syncing.

Steps for setup:

1. In campaign setup, choose Acquisition campaign, and the Addressed personalized mail

2. Use filters or the AI Audience Prompt to select your audience attributes

3. Apply geographic filters (state, city, zip, radius)

4. Enable SnapCapture (QR scans turn into leads with opt-in)

5. Set launch date, frequency (one-time or monthly), and budget

6. Upload your design or use our service

7. Confirm and launch

Note: Profiles are automatically captured in your SnapCapture tab and can be synced to Shopify or exported via CSV. These profiles are already opted-in to your marketing!