The BirdseyePost Dashboard

Tracking direct mail performance is one of BirdseyePost’s superpowers. From the moment your postcards are mailed, you can monitor scans, engagement, and purchases—all in real time. With print-to-digital conversion tracking, your dashboard gives a full view of your postcard campaign ROI, from lead generation to orders placed.

In your main dashboard, you’ll find a high-level snapshot of performance from your recent and active campaigns, including metrics like:

• Total postcards sent

• New profiles acquired (for acquisition campaigns)

• Total QR code scans

• Visual map of where engagement is coming from

All of this information is filterable by campaign type (acquisition vs retention) and specific campaign name, so you can see exact performance. If you have integrated with Shopify, you will also see revenue attribution in you store.