Personalizing your mailers

BirdseyePost supports dynamic personalization to help you create more relevant, engaging campaigns. By tailoring your mailers to each recipient, you can improve conversion rates, drive deeper brand connection, and make your mail feel truly 1:1.

Through our variable data printing technology, you can insert names, locations, images, and personalzied store locator maps each postcard.

Where it applies:

• Available in all addressed mail campaigns (CSV Upload, SmartMailers, and Addressed Acquisition)

• Not available for Neighborhood Mail, since it’s not recipient-specific

What you can personalize on each mailer:

• Name fields — Add a recipient's name using [First_Name] in your copy (e.g., "Hi [First_Name], your exclusive offer is inside.")

• Maps — Pair with SmartMaps to show the closest store to each person

• QR codes — Every mailer includes a unique, trackable QR code tied to the individual recipient

• Images — Match specific product and service images to specific customers

• Offer copy — Custom messaging by audience type or segment (contact us for more advanced setups)

  
  

For deeper personalization (e.g., tailored offers, SKUs, product categories, or multiple dynamic elements), contact us to set up a custom implementation.