When to Use Neighborhood Mail

Neighborhood Mail (also known as Every Door Direct Mail marketing, or EDDM) is ideal when your goal is broad brand visibility within a specific geographic region. Unlike addressed acquisition campaigns—which focus on personalized targeting—Neighborhood Mail delivers the same postcard to every address on a selected route, making it significantly more affordable per piece.

Best suited for:

• Local store or service launches

• Awareness campaigns targeting a general population

• High-frequency touchpoints in a specific region

Benefits:

• Lower cost per piece compared to personalized addressed mail

• Simplified targeting using location and census overlays

• Broad exposure without requiring individual recipient data

Description: Neighborhood Mail delivers your postcard to every household or business in a given geographic area. It's ideal for saturation-based marketing and is priced lower per piece than personalized addressed mail. Use it to generate awareness and drive foot traffic or interest in a region.

Steps:

1. In campaign setup, choose Acquisition campaign, and the Neighbourhood mail

2. Choose your target location using zip/postal codes, city, or radius

3. Apply optional filters: address type (residential/business), route type (urban/rural), and demographic overlays

4. Choose mail format and design your postcard (upload your own or use our free design service)

5. Set campaign frequency (one-time or monthly), launch date, and budget

6. Enable optional SmartMaps to highlight nearby store locations

7. Review and confirm your campaign details

Note: SnapCapture tracking is only available at the mail route level (not individual recipients). Neighborhood Mail delivers your postcard to every household or business in a given geographic area. It's ideal for saturation-based marketing and is priced lower per piece than personalized addressed mail. Use it to generate awareness and drive foot traffic or interest in a region.