Attributing revenue from Shopify

If you’ve integrated your Shopify store, BirdseyePost will automatically attribute orders and revenue back to your direct mail campaigns.

You’ll see:

• Total attributed revenue from direct mail

• Number of attributed orders

• Average Order Value (AOV)

• Projected Customer Lifetime Value (CLV), calculated from your store’s data

This allows you to compare direct mail ROI directly against your email, SMS, and paid ad channels.

• Requires a connected Shopify store

• Track:

  • Total attributed revenue

  • Orders from direct mail recipients

  • Average Order Value (AOV)

  • Projected Customer Lifetime Value (CLV)