What is BirdseyePost?

BirdseyePost is a modern, full-service direct mail platform that makes it easy to target, personalize, print, mail, and track campaigns—with real-time lead capture and attribution. It’s built for growing brands across industries: ecommerce, retail, real estate, health & wellness, cannabis, home services, and more.

Think of it as your all-in-one direct mail operating system. From acquiring new customers with address-level targeting to winning back lapsed subscribers with triggered postcards, BirdseyePost makes physical marketing as automated and measurable as digital ads.

All it takes is a few simple steps to get your campaign out the door. We've taken what used to be a complex, months-long process and made it possible to launch a data-backed, personalized direct mail campaign in less than a week—with just a few clicks. From acquiring new customers with address-level targeting to winning back lapsed subscribers with triggered postcards, BirdseyePost makes physical marketing as automated and measurable as digital ads.

With our easy-to-use direct mail campaign builder, you can plan, design, and launch campaigns with just a few clicks. The entire process—from targeting to tracking—is managed within a single, intuitive print marketing platform built specifically for physical mail automation.

Common terms and definitions

Key terms you'll find in the app, relating to various features and options:

• SmartMailers™: An automated direct mail campaign triggered by customer behavior (e.g. abandoned cart).

• SnapCapture™: A feature that adds unique QR codes to postcards, enabling real-time lead capture and tracking.

• SmartMaps™: Personalized maps printed on postcards showing the nearest store location to the recipient.

• Birdseye Balance: A prepaid balance used to fund SmartMailer campaigns dynamically, without manual charges each time mail is sent.

• Retention Campaigns: Campaigns targeting your existing customers via CSV upload or integrated platforms like Shopify.

• Acquisition Campaigns: Campaigns targeting new leads using BirdseyePost’s demographic and behavioral data filters.

• Neighborhood Mail: A type of broad, unaddressed mail campaign used to blanket entire neighborhoods or regions. Also known as EDDM (Every Door Direct Mail).