Capturing opted-in marketing contacts

With ScanCapture, every scan of your postcard’s QR code results in a new marketing contact being created. These are high-intent, opted-in leads that can be added to your CRM or email flows.

This is a major benefit of ScanCapture: you’re not just tracking engagement—you’re building your list with people who’ve actively interacted with your campaign.

By default, all leads captured through ScanCapture are considered opt-ins. To stay compliant with marketing laws, a small disclaimer must be printed on the postcard.

ScanCapture disclaimer (required for Addressed Acquisition)

To ensure compliance with privacy and marketing laws, every postcard in an Addressed Acquisition campaign that uses ScanCapture must include a clear disclaimer. This disclaimer informs the recipient that by scanning the QR code, they are opting in to receive future digital marketing communications from your brand.

What the disclaimer does:

• Provides legal notice of opt-in for email and digital marketing

• Makes ScanCapture scans compliant with privacy and data regulations

• Helps protect your brand while capturing qualified leads

Where the Disclaimer Appears:

• Included on the back of every addressed postcard (typically near the QR code)

• Automatically added if BirdseyePost designs your mailer

• Must be manually included if you're uploading your own design (you’ll see this outlined in the design template)

Disclaimer Text: "By scanning this QR Code and receiving this offer, you consent to receive digital and electronic communications from [Company Name]. This may include promotional materials, updates, and other relevant information. To learn more, unsubscribe or adjust communication preferences, please review the terms of service and privacy policy at www.qrcodes.codes"

If you're unsure how to include this in your design, our team is happy to help ensure compliance and placement.