Designing your mailer

Design can make or break the effectiveness of your postcard. Great design doesn't just look good—it drives action. The layout, color choices, messaging, and visual hierarchy all contribute to how likely someone is to read, scan, or respond to your mail.

Follow these tips to ensure high impact:

• Include a clear call-to-action (CTA): Tell the recipient exactly what to do next (e.g., "Scan to shop," "Book now")

• Use high-contrast colors: Ensure text stands out against background images or colors for easy readability

• Leave breathing room: Don’t clutter the postcard—give each section space to shine and avoid overwhelming the reader

• Place your QR code strategically: Ideally on the right side or lower third where the eye naturally falls. Make sure it's not too close to the edges or obstructed by design elements

• Keep copy concise and benefit-focused: Aim for clarity and persuasive messaging. Focus on what the customer gains, not features

• Balance text and visuals: Use imagery to support your message, not distract from it. A strong headline + one visual + CTA can outperform a dense layout

• Follow postal layout requirements: Leave room for postage, barcodes, and address fields. Use our template guides to avoid design issues

Need help? Our design team is here to ensure your postcard performs well and meets all postal guidelines.