What is a SmartMailer Campaign?

SmartMailers are automated, behavior-based direct mail campaigns triggered by actions like abandoned cart, recent purchase, or lapsed engagement. Once set up, they run continuously in the background and only send mail when the criteria are met. SmartMailers are perfect for retargeting with mail, ensuring timely and personalized postcards are sent.

Ideal for: Brands looking to automate postcards based on customer behavior (like Klaviyo but for print).

Benefits:

• Set-it-and-forget-it automation

• Sends mail at optimal moments in the customer journey

• Scales as your audience grows

Requirements: Shopify or Klaviyo integration

Steps for setup:

1. In campaign setup, choose Retention campaign, and the Triggered SmartMailer

2. Choose a SmartMailer template and configure it (e.g. Abandoned Cart, Winback, VIP)

3. Apply optional geographic filters (country, region, city, radius)

4. Set SnapCapture QR destination (where your QR code should direct to) + SmartMap add-on (optional)

5. Set a monthly budget (minimum $500)

6. Upload your design or use our design service

7. Connect Birdseye Balance to manage ongoing sends

Note: SmartMailers run continuously and only send when customers match your trigger rules. If you are looking for a more custom SmartMailer than the templates provided, contact us and our team will set it up for you.

Popular SmartMailer flows:

All flows are fully customizable, and you can also create custom flows.

Flow Name	Trigger	Description
Welcome Letter	10 days after email sign-up (no purchase)	Re-engage new subscribers who haven’t converted with a friendly postcard.
Winback Letter	120 days after last purchase	Nudge lapsed customers with a personalized offer or reminder.
Cart Abandonment	5 days after cart abandonment (no purchase)	Recover lost revenue with a timely follow-up mailer.
Anniversary Campaign	365 days after first purchase	Celebrate your customer’s 1-year anniversary with a surprise offer.
Post-Purchase Thank You	10 days after first purchase	Delight first-time customers and encourage repeat purchases.
Email Unsubscribers	90 days after unsubscribing from email	Reconnect with a personal touch after digital opt-out.
Loss Prevention	Predicted likelihood to churn (based on behavior)	Retain high-risk customers with proactive outreach.
VIP Customers	3+ purchases in the past 90 days	Reward top customers with exclusive offers or early access.
Replenishment Reminder	30 days after purchase	Remind customers to restock consumable products with a well-timed nudge.