Retention: SmartMailers

Set up automated, behavior-based direct mail flows triggered by customer actions.

What is a SmartMailer Campaign?

SmartMailers are automated, behavior-based direct mail campaigns triggered by actions like abandoned cart, recent purchase, or lapsed engagement. Once set up, they run continuously in the background and only send mail when the criteria are met. SmartMailers are perfect for retargeting with mail, ensuring timely and personalized postcards are sent.

Ideal for: Brands looking to automate postcards based on customer behavior (like Klaviyo but for print).

Benefits:

Set-it-and-forget-it automation
Sends mail at optimal moments in the customer journey
Scales as your audience grows

Requirements: Shopify or Klaviyo integration

Steps for setup:

In campaign setup, choose Retention campaign, and the Triggered SmartMailer
Choose a SmartMailer template and configure it (e.g. Abandoned Cart, Winback, VIP), and select your audience source (Shopify or Klaviyo)
Apply optional geographic filters (country, region, city, radius)
Set SnapCapture QR destination (where your QR code should direct to) + SmartMap add-on (optional)
Set a monthly budget (minimum $500)
Upload your design or use our design service
Connect Birdseye Balance to manage ongoing sends

Note: SmartMailers run continuously and only send when customers match your trigger rules. If you are looking for a more custom SmartMailer than the templates provided, contact us and our team will set it up for you.
All SmartMailers have a cooldown period of at least 45 days, so users who just left a flow will not re-enter right away.

Popular SmartMailer flows:

All flows are fully customizable, and you can also create custom flows.

Shopify and Klaviyo flows:

Flow Name	Trigger	Description
Welcome Letter	`10 days` after `email sign-up` (no purchase)	Re-engage new subscribers who haven’t converted with a friendly postcard.
Winback Letter	`120 days` after `last purchase`	Nudge lapsed customers with a personalized offer or reminder.
Cart Abandonment	`5 days` after `cart abandonment` (no purchase)	Recover lost revenue with a timely follow-up mailer.
Anniversary Campaign	`365 days` after `first purchase`	Celebrate your customer’s 1-year anniversary with a surprise offer.
Post-Purchase Thank You	`10 days` after `first purchase`	Delight first-time customers and encourage repeat purchases.
Email Unsubscribers	`90 days` after `unsubscribing` from email	Reconnect with a personal touch after digital opt-out.
Churn Prevention	Predicted `likelihood to churn` (based on behavior)	Retain high-risk customers with proactive outreach.
VIP Customers	`3+ purchases` in the past `90 days`	Reward top customers with exclusive offers or early access.
Replenishment Reminder	`30 days` after `purchase`	Remind customers to restock consumable products with a well-timed nudge.

Klaviyo-only flows:

Flow Name	Trigger	Description
Unread Emails	Number of emails opened it `0 emails` after in the past `30 days`	Reach customers who aren't opening your emails
Browse Abandonment	`10 days` after `browse abandonment` (no purchase)	Reach people who recently viewed a product but have not purchased
Emails Engaged, Opened, or Clicked Without Purchase	Number of emails engaged, opened, or clicked without purchase is greater than `3 emails` after in the past `30 days`	Reach people open or click your emails but have not purchased
Churn Prevention	Predicted `likelihood to churn >50%`(based on behavior)	Retain high-risk customers with proactive outreach.

Retention: CSV Upload

Acquisition: Addressed Personalized Mail

Any other questions? Get in touch