Adding SmartMaps to your mailers

SmartMaps are a powerful way to personalize postcards based on geographic proximity to specific addresses. When added to your campaign, each recipient receives a dynamically generated mini-map on their mailer showing the closest store or service location to them.

This feature is especially useful for brands with multiple physical locations or local service areas and can significantly increase foot traffic and in-store conversions.

How It Works:

• You provide a list of your store or service locations

• BirdseyePost automatically calculates the nearest location for each recipient

• A map is embedded into the postcard design, showing the path or pinpoint to that nearest location

Benefits of SmartMaps:

• Makes the offer more local, relevant, and actionable

• Helps customers easily find and visit your nearest location

• Great for omnichannel brands wanting to link digital campaigns with brick-and-mortar experiences

Where You Can Use It:

• Available for all campaign types except Neighborhood Mail (due to route-level targeting)

• Optional add-on during the campaign setup flow

• Coordinated with our design team to ensure proper layout and readability

📍 Want SmartMaps on your next campaign? Just check the box during setup, and our team will handle the rest! (store or retail partner)