Campaign Billing Methods

Every campaign type in BirdseyePost has its own billing flow, depending on how the campaign runs—whether it's a one-time blast or an ongoing triggered flow. It's important to understand how and when you're charged so you can plan and budget with confidence.

Below is a breakdown of how billing works for each campaign type:

Birdseye Balance (SmartMailers Only)

Birdseye Balance is a prepaid billing system designed specifically for SmartMailer campaigns, which run continuously and send mail based on customer behavior.

Instead of charging your card every time a postcard is sent, BirdseyePost draws from your balance. When your balance reaches $0, it automatically refills to your set top-up amount using your saved payment method.

Key Benefits:

• Ensures uninterrupted delivery for triggered SmartMailer flows

• Prevents overages—you’re never charged more than your monthly cap

• Reduces the number of transactions on your billing statement

How it works:

• Set a balance top-up amount (e.g., $1,000) either within campaign setup, or in the Billing & Payment Settings

• SmartMailer campaigns will automatically deduct from this balance as they’re triggered

• When your balance hits zero, it auto-refills to your top-up amount

• You can manage or change your top-up settings anytime in the Billing & Payment Settings

  
  

Billing Cycles

BirdseyePost billing is structured to align with the type of campaign you’re running. Whether you're running a one-time promotion or ongoing automated flows, you’ll always know when and how you're being charged.

• One-time: charged at activation

• Monthly: charged based on campaign launch date

• SmartMailers: billed as mail is sent via your balance

Invoices & Receipts

View and download invoices from Billing & Payment Settings