Explore the features that make direct mail smarter.
Stunning designs
What's included with BirdseyePost?
BirdseyePost delivers personalized postcard campaigns with AI-powered targeting, full-service printing and delivery, and hands-on management. Design services are free and unlimited on campaigns over $5,000—plus every campaign comes with a dedicated account manager.
How does pricing work?
We offer full-service direct mail campaigns starting at $0.59 per postcard, with a $5000 campaign minimum. Pricing also covers unlimited creative services (free on campaigns of $5,000 or more, otherwise a $250 design fee). If the client cancels after design work has begun, they will receive their money back minus a $250 design fee to cover time and effort from our team. No commitments—just launch when you're ready and scale as you grow.
What results can I expect? How does performance differ between retention and acquisition campaigns?
Direct mail is an incredibly effective channel, often outperforming digital in terms of engagement and conversions. However, its attribution window is typically longer—around 90 days or more—as postcards often stay in homes serving as a lasting reminder that recipients can act on later. Retention campaigns (targeting your existing customers to drive reactivation or engagement) tend to deliver significantly higher direct conversion rates. The recipients already know your brand, so the postcard acts as a nudge to spark reengagement.
What type of business is BirdseyePost best suited for?
BirdseyePost works well for various industries, including automotive, healthcare, real estate, insurance, retail, and DTC. It’s perfect for any business looking to promote products, services, or opportunities. BirdseyePost was born out of the realizatiom that customer acquisition costs became too high and brands needed a more innovative ways to connect with new customers.
Can you help me acquire new customers?
Yes! BirdseyePost is designed to help businesses acquire new customers by creating lookalike audiences based on your best customers and delivering personalized postcards that resonate with targeted prospects.
Can I use my own mailing list?
Yes! You can upload your own CSV list of addresses or send mail directly to your Shopify customer list. With SmartMailers, you can easily filter recipients based on their actions, such as cart abandonment, ensuring your direct mail is hyper-targeted and effective.
Are the leads captured through ScanCapture opted-in, and is it compliant with regulations?
Yes, the leads captured through ScanCapture are fully compliant with regulations, incuding CAN-SPAM and CASL. The postcard includes clear Terms & Conditions (T&Cs) that inform the user about the process. When they scan the QR code, they are opting in with their consent, ensuring that all leads are compliant and permission-based.
Is there a minimum number of cards I can send?
Yes, there is a minimum order requirement, which depends on the campaign’s scope. Contact us to discuss your specific needs.
How does your design service work?
Our in-house design studio offers creative services. We collaborate with you to create visually engaging postcards, or you can provide your own designs. We ensure that your message is both eye-catching and aligned with your brand.
Where do you mail to?
We currently ship across the U.S. and Canada, with plans to expand to other regions in the future.