Want to grow without wasting money on cold, unqualified leads? BirdseyePost’s Lookalike Audience Targeting uses your existing customer data to find high-potential new prospects — then delivers personalized postcards right to their door.

Here’s how it works:
You upload a list of your best customers — or we sync directly from Klaviyo, Shopify, or your CRM. Then, we analyze dozens of data points (like income, age, purchase behavior, lifestyle, geography, and online activity) to build a custom lookalike acquisition audience that mirrors your ideal buyers.

Once the campaign is live, you’ll be able to track exactly who scans, clicks, and converts using SnapCapture™. Every engagement is captured in real time and can be exported or synced back into your CRM for remarketing.

Why Lookalike Audiences Work:

• You’re targeting people who actually resemble your best customers — not just guessing

• The data goes deeper than digital platforms, including lifestyle and household info

• It enables direct mail acquisition without needing a pre-built list

• Paired with SnapCapture™, you’ll build a new opted-in list as people engage

• Helps reduce wasted spend and improves acquisition ROI

Ideal for brands looking to scale, enter new markets, or test offers with a higher chance of success.