BirdseyePost
See the latest trends and insights on direct mail, and why more and more marketers are making it part of their strategy.
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How it works
High Response Rates
Direct mail achieves response rates of 4.9% for prospect lists and 9% for house lists, significantly outperforming email marketing, which averages just 1%.
Impressive Open Rates
Up to 90% of direct mail pieces are opened, making it a highly effective channel for reaching consumers compared to digital channels.
Strong ROI
With a median ROI of 29%, direct mail rivals social media at 30%, surpassing paid search at 23%, and online display ads at 16%.
Engagement Duration
Direct mail lasts for 17 days in the home on average, vs just seconds for emails.
And more!
Download the report to see more direct mail stats, and get tops on best practices for launching direct mail campaigns.
