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BirdseyePost
2025 Direct Mail Report
2025 Direct Mail Report
See the latest trends and insights on direct mail, and why more and more marketers are making it part of their strategy.
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Direct Mail Industry Report
Why Direct Mail is a Powerful Marketing Channel
2025
Quarter Report
Total Sales
$
465,000
Postcards Sent
29,236
Apr’23
May’23
Jun’23
Jul’23
Aug’23
Sep’23
Oct’23
Nov’23
Dec’23
Jan’24
Feb’24
Mar’24
Total Revenue
$
2,452,000
$600k
$400k
$200k
$0k
Personalized Campaign
Max. Discount
Max. % generated discounted
45%
55%
0%
100%
Start Campaign
Direct Mail Industry Report
Why Direct Mail is a Powerful Marketing Channel
2025
Quarter Report
Total Sales
$
465,000
Postcards Sent
29,236
Apr’23
May’23
Jun’23
Jul’23
Aug’23
Sep’23
Oct’23
Nov’23
Dec’23
Jan’24
Feb’24
Mar’24
Total Revenue
$
2,452,000
$600k
$400k
$200k
$0k
Personalized Campaign
Max. Discount
Max. % generated discounted
45%
55%
0%
100%
Start Campaign
Direct Mail Industry Report
Why Direct Mail is a Powerful Marketing Channel
2025
Quarter Report
Total Sales
$
465,000
Postcards Sent
29,236
Apr’23
May’23
Jun’23
Jul’23
Aug’23
Sep’23
Oct’23
Nov’23
Dec’23
Jan’24
Feb’24
Mar’24
Total Revenue
$
2,452,000
$600k
$400k
$200k
$0k
Personalized Campaign
Max. Discount
Max. % generated discounted
45%
55%
0%
100%
Start Campaign
Direct Mail Industry Report
Why Direct Mail is a Powerful Marketing Channel
2025
Quarter Report
Total Sales
$
465,000
Postcards Sent
29,236
Apr’23
May’23
Jun’23
Jul’23
Aug’23
Sep’23
Oct’23
Nov’23
Dec’23
Jan’24
Feb’24
Mar’24
Total Revenue
$
2,452,000
$600k
$400k
$200k
$0k
Personalized Campaign
Max. Discount
Max. % generated discounted
45%
55%
0%
100%
Start Campaign
How it works
How it works
How it works
How it works
See why direct mail remains a marketing powerhouse
See why direct mail remains a marketing powerhouse
High Resposne Rates
Direct mail achieves response rates of 4.9% for prospect lists and 9% for house lists, significantly outperforming email marketing, which averages just 1%.
High Resposne Rates
Direct mail achieves response rates of 4.9% for prospect lists and 9% for house lists, significantly outperforming email marketing, which averages just 1%.
High Resposne Rates
Direct mail achieves response rates of 4.9% for prospect lists and 9% for house lists, significantly outperforming email marketing, which averages just 1%.
High Resposne Rates
Direct mail achieves response rates of 4.9% for prospect lists and 9% for house lists, significantly outperforming email marketing, which averages just 1%.
Impressive Open Rates
Up to 90% of direct mail pieces are opened, making it a highly effective channel for reaching consumers compared to digital channels.
Impressive Open Rates
Up to 90% of direct mail pieces are opened, making it a highly effective channel for reaching consumers compared to digital channels.
Impressive Open Rates
Up to 90% of direct mail pieces are opened, making it a highly effective channel for reaching consumers compared to digital channels.
Impressive Open Rates
Up to 90% of direct mail pieces are opened, making it a highly effective channel for reaching consumers compared to digital channels.
Strong ROI
With a median ROI of 29%, direct mail rivals social media at 30%, surpassing paid search at 23%, and online display ads at 16%.
Strong ROI
With a median ROI of 29%, direct mail rivals social media at 30%, surpassing paid search at 23%, and online display ads at 16%.
Strong ROI
With a median ROI of 29%, direct mail rivals social media at 30%, surpassing paid search at 23%, and online display ads at 16%.
Strong ROI
With a median ROI of 29%, direct mail rivals social media at 30%, surpassing paid search at 23%, and online display ads at 16%.
Engagement Duration
Direct mail lasts for 17 days in the home on average, vs just seconds for emails.
Engagement Duration
Direct mail lasts for 17 days in the home on average, vs just seconds for emails.
Engagement Duration
Direct mail lasts for 17 days in the home on average, vs just seconds for emails.
Engagement Duration
Direct mail lasts for 17 days in the home on average, vs just seconds for emails.
And more!
Download the report to see more direct mail stats, and get tops on best practices for launching direct mail campaigns.
And more!
Download the report to see more direct mail stats, and get tops on best practices for launching direct mail campaigns.
And more!
Download the report to see more direct mail stats, and get tops on best practices for launching direct mail campaigns.
And more!
Download the report to see more direct mail stats, and get tops on best practices for launching direct mail campaigns.
Ready to grow?
Book a call to see how BirdseyePost can help elevate your customer acquisition strategy.
Precision Targeting
Advanced Personalization
Stunning Designs
Effortless Campaigns
Clear Results
Multi-Step QA
Print & Send
Ready to grow?
Book a call to see how BirdseyePost can help elevate your customer acquisition strategy.
Precision Targeting
Advanced Personalization
Stunning Designs
Effortless Campaigns
Clear Results
Multi-Step QA
Print & Send
Ready to grow?
Book a call to see how BirdseyePost can help elevate your customer acquisition strategy.
Precision Targeting
Advanced Personalization
Stunning Designs
Effortless Campaigns
Clear Results
Multi-Step QA
Print & Send
Ready to grow?
Book a call to see how BirdseyePost can help elevate your customer acquisition strategy.
Precision Targeting
Advanced Personalization
Stunning Designs
Effortless Campaigns
Clear Results
Multi-Step QA
Print & Send