Want to turn direct mail into real, local foot traffic? SmartMaps™ is built to do exactly that.

Send personalized postcards that bring people to your door. SmartMaps™ dynamically includes a personalized map on each postcard, showing your store or event location in relation to the recipient’s home. Instead of a generic message, you're sending a highly relevant, location-specific visual prompt — showing people just how close you really are.

Perfect for brick-and-mortar brands, local activations, or product launches with in-store pickup. SmartMaps are a proven way to increase in-person visits and convert nearby shoppers.

Popular SmartMap use cases:

• Retail store traffic: Boost visits by showing how close your store is to the recipient’s home

• QSR campaigns: Promote a new restaurant location with a “you’re only 5 minutes away” offer

• Pop-ups or events: Drive attendance to time-sensitive or regional experiences

• Franchise rollouts: Announce a new store in the area with personalized map mailers

• EDDM or neighborhood mail: Combine with SmartCapture to track who scans and converts

Each postcard can be paired with a personalized QR code or PURL, so you can still track engagement and capture leads while pushing for in-person conversion.

SmartMaps are fully automated, infinitely scalable, and available across all campaign types — acquisition, reactivation, and retention.

How it works:

• Upload your store or event location(s)

• We calculate the best radius for coverage

• Each recipient gets a postcard with a map centered on their home and your location pinned

• Add a custom offer or CTA to drive immediate visits