Turn every postcard into a lead magnet. SnapCapture is BirdseyePost’s proprietary technology that makes direct mail engagement fully trackable at the individual level — and automatically captures leads the moment they interact.

Every postcard you send includes a personalized QR code and PURL (personalized URL), generated for each recipient. When someone scans or visits, their engagement is tracked and displayed in your dashboard. When prospecting with direct mail, recipients are instantly and compliantly opted into your marketing list.

What makes SnapCapture so powerful?

• Track engagement by person, not just campaign

• Capture leads automatically from new audiences

• Connect direct mail with email, SMS, and retargeting flows

• Know exactly who scanned, clicked, or converted

• Get real-time alerts and exportable lead data (name, email address, and more)

  
  

SnapCapture closes the loop between offline and online marketing. Instead of guessing whether a postcard or mailer worked, you’ll have full visibility into every action taken — and have a growing list of opted-in profiles to remarket to. The entire list of engaged recipients can be exported and synced across your platforms.

It’s the missing piece in traditional direct mail — now built in by default.

All engagement appears inside your BirdseyePost dashboard, tied to the customer profile, location, and campaign — so you can take action fast.