Direct mail shouldn't be all-or-nothing. With BirdseyePost, you can launch powerful campaigns with any budget — whether you're testing a new audience, running a targeted drip, or scaling to thousands of homes nationwide.

We give you full control over your campaign spend, volume, and timing. Want to send 250 postcards to a VIP segment? Done. Want to drip 50 postcards per day to recent abandoners? Easy. Ready to scale a high-performing acquisition campaign across regions? Let’s go.

There are no minimums, long-term contracts, or complex pricing tiers. You choose your budget, and we’ll optimize the campaign to make the most of it — including postcard design, print, postage, tracking, and targeting.

How you can use flexible budgets:

• Test creative or offers with a small audience before scaling

• Launch lightweight campaigns to prove ROI

• Control spend with daily or weekly caps for SmartMailers

• Send seasonal promotions without committing to large volumes

• Scale acquisition or reactivation based on performance

You’ll also see real-time performance data in your dashboard, so you can adjust campaign size or cadence based on what's working.

Whether you’re a small brand testing your first campaign or an enterprise optimizing for ROI, BirdseyePost gives you the tools to start smart, spend efficiently, and grow confidently.