EDDM: Send Direct Mail to Every Home — Without a List
Looking to make a big local impact fast? Neighborhood Mail (also known as Every Door Direct Mail, or EDDM) is the most efficient way to get your message into every home in a specific neighborhood, zip code, or region — without needing names or addresses.
With EDDM, you can saturate entire postal routes based on location, income level, or population density. It’s perfect for store openings, local events, promotions, and brand awareness campaigns. You choose the area, we handle the rest — from design and print to postal routing and delivery.
EDDM is especially powerful when paired with our SmartMaps™ and ScanCapture™ technologies. Add a personalized map showing your closest location to each neighborhood, and include a QR code to track engagement by mail region.
While EDDM doesn’t allow for one-to-one personalization, it makes up for it in scale and speed. You can get thousands of pieces out the door quickly, with fewer targeting requirements and lower postage costs.
It’s ideal for:
Driving foot traffic around store locations
Launching in new neighborhoods or regions
Promoting time-sensitive offers or local events
Reaching people who aren’t on your digital list
EDDM gives your brand physical presence — and makes sure every household in your chosen area sees it.
Learn more about Neighborhood Mail
Choose reach or individual targeting
Use neighborhood mail when your goal is to reach an area around a location rather than a named customer list. Use addressed mail when your offer depends on an individual’s purchase history or customer segment.
Define the service area, offer and response destination before choosing routes. Review country-specific format and postal requirements with the campaign team. Neighborhood campaign reporting is associated with the region or campaign, not a known household identity for every delivery.
