With BirdseyePost’s Real-Time Tracking, direct mail is no longer a black box. You’ll see exactly who engaged, when they did it, and what action they took — whether it's a scan, a site visit, or a purchase.

Every personalized postcard includes a unique QR code or PURL, powered by our SnapCapture™ technology. The moment someone interacts, you’ll see their engagement appear in your dashboard in real time — including time of scan, device type, location, and more.

This lets you measure campaign performance with the same precision you'd expect from digital ads — and act on it.

You can view results:

• By individual recipient (for personalized mail campaigns)

• By region or route (for neighborhood/EDDM-style campaigns)

Plus, for acquisition campaigns, any scanned mailer automatically creates an opted-in lead, ready for re-marketing in email, SMS, or paid ads. And because BirdseyePost integrates directly with Klaviyo, Shopify, and other platforms, that engagement data can sync right back into your CRM for deeper segmentation and smarter retargeting.

Real-Time Tracking helps you:

• Identify top-performing offers, creatives, and audiences

• Retarget engaged users with digital follow-ups

• Prove ROI and justify spend to stakeholders

• Export lead data for remarketing or reporting

• Move from batch-and-blast to behavior-driven direct mail

With real-time insights, you’re no longer guessing whether your campaign worked — you’re seeing it happen.