Make Every Mailer Feel Like It Was Made Just for Them

Generic mail gets tossed. Personalized mail gets opened, scanned, and converted. BirdseyePost’s Advanced Personalization uses variable data printing (VDP) to dynamically customize every postcard — from the images and offers down to the recipient’s name, location, and behavior.

You can now send uniquely personalized postcards at scale, powered by customer data from Shopify, Klaviyo, or your CRM.

Why personalization matters in direct mail:

• Increases response rates up to 6x over generic mailers

• Aligns the message to the customer’s exact context

• Makes your brand feel smart, thoughtful, and direct

• Boosts ROI by improving conversion on every segment

What can you personalize with VDP?

• Name – Start with a personal greeting for higher engagement

• Location – Auto-generate maps from their home to your nearest store

• Product Recommendations – Feature products based on browsing or purchase history

• Offers – Trigger discounts based on customer type (first-time, loyal, lapsed)

• QR Codes & PURLs – Each one is unique, so you can track engagement and capture leads

• Franchise Info or Store Locations – SmartMaps automatically adjust based on where they live

Advanced Personalization with variable data printing is available across acquisition, retention, win-back, and triggered SmartMailer campaigns.

Read more about Personalized Direct Mail