Navigating the fast-paced world of marketing innovations, direct mail has made an impressive comeback by successfully cutting through digital noise. With physical mail boasting a 90% open rate compared to email's mere 37%, it’s clear why businesses are flocking to platforms like BirdseyePost to revolutionize their outreach strategies.

This guide will walk you through how to effortlessly create a high-impact marketing campaign using BirdseyePost's innovative tools and features. From targeting your ideal audience to analyzing campaign results, we’ve got you covered.

What is BirdseyePost?

BirdseyePost is a cutting-edge solution for direct mail marketing that simplifies the process, making it as seamless as setting up an email. By offering everything from automated mail generation to real-time tracking and measurable ROI, BirdseyePost is an all-in-one platform that integrates analog mail with the precision of digital innovation.

Key Features That Set BirdseyePost Apart

• SnapCapture™

Each postcard includes a unique QR code that tracks engagement in real time, transforming scans into opted-in marketing leads.

• SmartMaps™

Generates personalized maps showing the closest store location for each recipient, increasing foot traffic.

• SmartMailers™

Triggers hyper-targeted postcards based on customer behaviors, such as email opens or abandoned carts, ensuring timely outreach.

• Detailed Tracking and Insights

BirdseyePost provides a real-time dashboard to monitor your campaign's attribution, including scans, leads, and ROI.

By designing, printing, mailing, and tracking the campaign for you, BirdseyePost ensures swift execution and measurable results.

Why Direct Mail Matters in a Digital World

Before we jump into the step-by-step process, let’s look at why direct mail remains a powerful marketing tool:

• Higher Engagement

Tangible mail creates a personal touch that digital ads often lack, leading to a response rate of 4.9% compared to 0.6% for email.

• Brand Credibility

Personalized postcards are perceived as more trustworthy and professional.

• Longevity

Direct mail stays in a household for an average of 17 days, providing extended exposure compared to fleeting digital ads.

Step-by-Step Guide to Creating a BirdseyePost Campaign

Step 1. Targeting Your Audience

Reaching the right people at the right time is critical. BirdseyePost’s Audience Intelligence tool lets you narrow your focus based on demographics, geography, interests, and purchasing behaviors.

Options to Target

• Neighborhood Mail

Sends postcards to every household in a specific area, perfect for local marketing with high volume and low costs.

• Demographic Segmentation

Use Audience Intelligence to target age, income, lifestyle, or behaviors to reach your ideal customer profile.

• Lookalike Audiences

Use your existing customer data to find high-value lookalike prospects for precision targeting.

Step 2. Designing Your Mailer

Creating a mailer that stands out is essential. With BirdseyePost, you can either upload your design or use their unlimited free design services with customizable templates.

Design Tips for Success

• Include a compelling call-to-action (CTA) such as "Scan the QR code to claim your exclusive offer."

• Use high-contrast colors and clear fonts for maximum readability.

• Personalize postcards with recipient names, product recommendations, and offers using Variable Data Printing (VDP).

• Add SmartMaps™ to show the nearest store's location.

Step 3. Setting Up Automation

Automation allows you to run perfectly timed campaigns without manual effort.

Automation With SmartMailers™

Triggered by actions like a new subscriber sign-up, abandoned cart, or repeat purchase, SmartMailers send personalized postcards directly to recipients.

Real-Time Lead Capture

When a recipient scans the SnapCapture™ QR code, their engagement is instantly tracked, and leads sync automatically to your CRM or email tool (e.g., Shopify or Klaviyo).

Step 4. Launching Your Campaign

Once your design and targeting are finalized, simply set your campaign parameters (e.g., budget, volume, or delivery date) and launch it. Your campaign will be printed and mailed within 5–7 business days, ensuring fast execution.

How to Track and Analyze Your Campaign Results

Tracking your campaign’s performance is critical to making data-driven decisions. BirdseyePost excels here with a comprehensive, real-time dashboard that shows exactly how your campaign is performing.

Metrics You Can Measure

• Engagement Rates

Monitor in real time who scanned the QR code and clicked the personalized URL (PURL).

• Total Revenue and ROI

See sales and attributed orders directly tied to your campaign.

• Behavior-Based Insights

Gain deeper insights into customer preferences and actions for more targeted future campaigns.

All captured lead data integrates seamlessly with your marketing stack for multi-channel retargeting via email or social ads.

Frequently Asked Questions

How quickly can I launch a BirdseyePost campaign?

Campaigns go from concept to execution in as little as 5–7 business days.

Can I use BirdseyePost for customer retention?

Absolutely! Many businesses use SmartMailers to engage lapsed customers, celebrate anniversaries, or encourage repeat purchases.

Is BirdseyePost affordable for small businesses?

Yes! With pricing starting at $0.59 per postcard (including design, postage, and tracking), BirdseyePost offers a cost-effective way to reach your audience.

What industries benefit most from BirdseyePost?

Industries like retail, home services, real estate, and ecommerce see incredible results since direct mail is ideal for both acquiring new customers and retaining existing ones.

Take the First Step Today

Marketing has never been this easy or this effective. Whether you're driving in-store foot traffic or creating hyper-personalized campaigns, BirdseyePost provides the tools you need to stand out in your market.

Don’t wait to revolutionize your marketing strategy. Start your self-created BirdseyePost campaign today and see the difference direct mail can make for your business.

Start Your Campaign Today and get your first 1000 postcards for free!