In a world overwhelmed by emails, ads, and endless notifications, direct mail offers a rare advantage: it gets seen.

Unlike digital outreach, where open rates and clicks are hit-or-miss, postcards land directly in your customer’s hands. In fact, nearly 90% of direct mail is opened compared to just 18% of marketing emails. That’s why fast-growing brands are turning to BirdseyePost to deliver measurable, modern direct mail campaigns that perform.

This guide walks you through how to create and launch a powerful campaign using BirdseyePost — no design team, print shop, or agency required.

What is BirdseyePost?

BirdseyePost is an end-to-end platform for direct mail that feels as intuitive as setting up an email campaign. From personalized targeting and real-time engagement tracking to campaign automation and reporting, it brings the precision of digital to the power of print.

Everything is handled for you — design, printing, postage, and tracking — with tools that plug directly into your existing marketing stack.

Why Direct Mail Still Works (and Outperforms)

Even in a digital-first world, physical mail cuts through. Here’s why:

• Higher response rates: Direct mail drives up to 4.9% response, compared to 0.6% for email.

• Longer shelf life: A postcard sits on the counter for days, sometimes weeks — far longer than a skipped ad or buried email.

• Deeper brand trust: Physical mail feels more credible and personalized, especially when it includes relevant offers or nearby store locations.

• Print drives digital: QR codes and personalized URLs (PURLs) make it easy to bridge the offline-to-online journey.

BirdseyePost’s Smart Tools for Smarter Marketing

SnapCapture™
Every postcard includes a unique QR code that tracks individual scans in real time. When someone scans, BirdseyePost captures their contact info (with opt-in) and syncs it to your CRM or email platform like Shopify or Klaviyo — turning physical engagement into a digital lead.

SmartMaps™
Automatically includes a personalized map on each postcard showing the recipient's closest store, pickup point, or event location — a major boost for in-person visits.

SmartMailers™
Fully automated postcard sends based on real-time customer behaviors — like abandoned carts, email opens, or lack of recent purchases.

Live Dashboard + ROI Tracking
Monitor scans, leads, conversions, and attributed revenue with real-time analytics. No guessing, no spreadsheets.

Step-by-Step Guide to Creating a BirdseyePost Campaign

Step 1. Targeting Your Audience

Reaching the right people at the right time is critical. BirdseyePost’s Audience Intelligence tool lets you narrow your focus based on demographics, geography, interests, and purchasing behaviors.

Options to Target

1. Customer Acquisition
Reach new customers by targeting addresses using BirdseyePost’s built-in audience tools:

• Addressed Acquisition: Upload your own list or use BirdseyePost’s data engine to target by demographics, geography, household income, lifestyle, and purchase behavior.

• EDDM (Every Door Direct Mail): Send postcards to every home in a specific ZIP code or neighborhood — no customer data required. Great for local reach and high-volume campaigns.

2. Customer Retention
Re-engage or upsell your existing customers using:

• CSV Uploads: Send postcards to a curated list of past purchasers, VIPs, or lapsed buyers.

• SmartMailers™: Automatically trigger postcards based on behavior from platforms like Shopify and Klaviyo — such as welcome flows, abandoned carts, winback journeys, or loyalty campaigns.

Step 2. Campaign Settings

Set the key details for your campaign. Choose your launch date and define the QR code destination — whether it's a landing page, product, signup form, or unique offer. Then select your postcard format (like 4x6, 5x7, or 6x9), and customize with optional add-ons such as SmartMaps™, personalized promo codes, or weather-resistant coating.

This step ensures your campaign is tailored to your goals, whether you’re driving online conversions, in-store visits, or collecting leads through SnapCapture™.

Step 3. Designing Your Mailer

Creating a mailer that stands out is essential. With BirdseyePost, you can either upload your design or use their unlimited free design services with customizable templates.

Design Tips for Success

• Include a compelling call-to-action (CTA) such as "Scan the QR code to claim your exclusive offer."

• Use high-contrast colors and clear fonts for maximum readability.

• Personalize postcards with recipient names, product recommendations, and offers using Variable Data Printing (VDP).

• Add SmartMaps™ to show the nearest store's location.

Step 4. Launching Your Campaign

Once your design and targeting are finalized, simply set your campaign parameters (e.g., budget, volume, or delivery date) and launch it. Your campaign will be printed and mailed within 5–7 business days, ensuring fast execution.

Real-Time Attribution and Insights

BirdseyePost helps you go beyond impressions. With our dashboard, you can see:

• Who scanned your postcard and when

• Which campaigns drove actual sales

• Customer-level attribution tied to specific products, channels, or offers

• Retargeting opportunities across email, SMS, or paid ads

It’s the kind of visibility most marketers only dream of with digital — now available for print.

Frequently Asked Questions

How quickly can I launch a BirdseyePost campaign?

Campaigns go from concept to execution in as little as 5–7 business days.

Can I use BirdseyePost for customer retention?

Absolutely! Many businesses use SmartMailers to engage lapsed customers, celebrate anniversaries, or encourage repeat purchases.

Is BirdseyePost affordable for small businesses?

Yes! With pricing starting at $0.59 per postcard (including design, postage, and tracking), BirdseyePost offers a cost-effective way to reach your audience.

What industries benefit most from BirdseyePost?

Industries like retail, home services, real estate, and ecommerce see incredible results since direct mail is ideal for both acquiring new customers and retaining existing ones.

Take the First Step Today

Marketing has never been this easy or this effective. Whether you're driving in-store foot traffic or creating hyper-personalized campaigns, BirdseyePost provides the tools you need to stand out in your market.

Don’t wait to revolutionize your marketing strategy. Start your self-created BirdseyePost campaign today and see the difference direct mail can make for your business.

Start Your Campaign Today and get your first 1000 postcards for free!