TL;DR

Direct mail is no longer just a static batch-send. With BirdseyePost, you can now send automated postcards, triggered by real-time events in Shopify and Klaviyo—just like your email and SMS flows. Brands are making direct mail a core part of their marketing journey and seeing huge lifts in re-engagement, CLV, and conversion.

BirdseyePost: The Industry's Front‐Runner for Triggered Postcard Automation

What if your abandoned cart emails could become postcards?
If you’re running dynamic ecommerce flows in Shopify or Klaviyo, you're already automating your email and SMS marketing. So why stop there? BirdseyePost is the premier tool that brings those same well-performing flows into the tactile world of direct mail, sending timely, personalized postcards triggered by real customer behavior.

• Real-time triggers based on Shopify events like abandoned carts, repeat purchases, and inactivity

• Deep Klaviyo integration—use segments, custom behaviors, and flow logic to trigger postcards

• SnapCapture™ QR tracking ensures every physical mailer is measurable and feeds data back into your digital stacks

BirdseyePost seamlessly integrates so fully with Shopify that you can install it directly from the app store:
Install BirdseyePost from Shopify App Store 

Why Marketers Are Turning to Automated Direct Mail in 2025

76% of ecommerce marketers are planning to increase their direct mail spend this year. Not because it's trendy, but because it works. When everyone else is fighting for attention in crowded inboxes, you're showing up where nobody else is.

Your customers are overwhelmed by digital messages. A thoughtful postcard at the right moment? That's memorable. That's the kind of experience that turns one-time buyers into lifetime customers.

Think open rates for instance, Postcard open/view rate = nearly 100% Compare that to ~18% for email and ~2% CTR on ads. Today, More brands see direct mail as essential to LTV and retention, not just acquisition.

But it's not just about being seen. There's actual science behind why physical mail works differently in our brains. Studies show that handling physical mail activates the same reward centers as getting a gift. It literally feels more valuable than digital messages.

Behavioral psychology shows that physical mail works:

Direct mail works not just because it’s seen—but because of how it’s processed by the brain.

According to neuromarketing studies, physical mail activates the ventral striatum, the region associated with value and emotional reward. Consumers literally feel more invested in brands that show up in the real world.

And there’s more:

• Direct mail requires 21% less cognitive effort than digital

• Leads to 70% higher brand recall
  (USPS & Canada Post neuromarketing studies)

It’s not just attention-grabbing. It’s memory-forming.

Plug and Play with Klaviyo for Two‑Way Automation

With native Klaviyo integration, BirdseyePost transforms direct mail into a bi-directional channel:

1. Use Klaviyo segments and triggers to send postcards (e.g., welcome series, win‑backs, VIP touches)

2. Automatically sync SnapCapture™ engagement data (QR scans, conversions) back into Klaviyo profiles

3. Optimize flows based on real-world mail performance—mail becomes as data-rich as email

Check it out here:
See BirdseyePost in the Klaviyo Integrations Directory

Why Brands Consider BirdseyePost Essential

1. A core customer touchpoint
   Brands now see direct mail as vital in welcome sequences, abandoned cart flows, win‑backs, and VIP nurture. Postcards stand out—unlike digital sends in crowded inboxes.

2. PLUG + PLAY automation
   Zero dev work: connect Shopify and Klaviyo in minutes, choose triggers, design cards (or use templates), and launch fully automated mail flows backed by smart tracking .

3. Tangible boosts in CLV and retention
   Many brands report significant increases in repeat purchases and average order value after adding mail touchpoints. A personalized postcard at just the right moment drives account reactivation.

4. Measurable results
   SnapCapture™ lets you know exactly who scanned their QR code, when they engaged, and whether they converted—data funnels back into your CRM for full attribution.

Get Started in Under 10 Minutes

Here’s how fast you can add BirdseyePost to your stack:

1. Sign up for BirdseyePost

2. Connect your Klaviyo account

3. Create a new campaign (Retention >> SmartMailer) and select flow triggers (e.g., abandoned carts, lapsed buyers)

4. Design your postcard (use BirdseyePost Design Services or upload your own PDF)

5. Launch and let the automated campaign; tracking happens in real-time

What Marketers Are Saying

One apparel brand put it perfectly: "It's like having another email channel, but with a 100% open rate and no spam filters."

Another DTC skincare company told us they're driving thousands in new revenue just by sending postcards 3 days after cart abandonment and 90 days after last purchase. Automatically.

The flows that work best:

For brands just getting started with BirdseyePost, these flows deliver fast, high-impact results:

📦 Abandoned Cart Recovery
Trigger 3–5 days after no checkout. Add a QR code to resume order + a discount or incentive.

⏳ Lapsed Customer Win-back
Trigger after 45–90 days of inactivity. Include product imagery + a new offer to return.

🙏 Post-Purchase Thank You
Send 7 days after delivery. Include a QR to reorder, refer a friend, or leave a review.

👑 VIP Milestone
After 3+ purchases or $250+ LTV. Reward loyalty with an exclusive gift or offer.

👋 Welcome Flow Bonus Touch
Send 3–5 days after a welcome email—especially for non-openers or non-buyers.

📭 Unread Email Follow-Up
If a customer hasn’t opened your last 2–3 emails, trigger a physical postcard as a fallback channel. This works great for promotional campaigns or high-value announcements where visibility is critical.

Amplify Your Flows with Physical Touchpoints

• Welcome Mailers — make a strong first impression

• Abandoned Cart — remind customers before the sale slips away

• Win‑Back Campaigns — reactivate silent customers with exclusive offers

• VIP Rewards — strengthen loyalty with personalized mail thanks

Each postcard adds physical depth to your automated flows, boosting trust, engagement, and CLV like digital channels cannot.

Final Thought: Don’t Let Your Flows Stop at the Inbox

You've already built the perfect customer journey in Klaviyo. You know exactly when to reach out, what to say, and who to target. Now imagine taking that same intelligence and putting it in your customers' hands. Literally.

BirdseyePost isn't about replacing your digital marketing. It's about making it impossible to ignore.

Ready to see what happens when your best email flows become postcards? Your customers' mailboxes are a lot less crowded than their inboxes.

Get started today