Client: Caitlyn Minimalist
Industry: Jewellery
Retail Locations: Fashion Island, Newport Beach, CA
Website: caitlynminimalist.com/

About Caitlyn Minimalist

Caitlyn Minimalist is a modern jewellery brand known for personalized, elegant pieces designed to celebrate special moments and meaningful connections. With their new retail location at Fashion Island in Newport Beach, CA, Caitlyn Minimalist sought effective strategies to increase local awareness and drive foot traffic while also deepening relationships with existing online customers.

The Challenge

Caitlyn Minimalist faced the dual challenge of launching their newest physical store and strengthening loyalty with existing online customers. They needed to boost immediate local brand awareness, encourage visits to their new location, and re-engage online customers through targeted communications for key moments like post-purchase follow-ups, anniversaries, and winback campaigns.

The Solution

Partnering with BirdseyePost, Caitlyn Minimalist utilized advanced SmartMaps technology, delivering personalized postcards featuring easy-to-follow maps to the new Fashion Island store, driving direct foot traffic effectively.

Additionally, Caitlyn Minimalist leveraged BirdseyePost’s SmartMailer campaigns to maintain and nurture relationships with their online customers. Automated direct mail pieces were thoughtfully sent at key customer milestones including anniversaries, post-purchase follow-ups, and re-engagement winback efforts. Each mailer was personalized and beautifully designed through BirdseyePost’s in-house creative services, reinforcing brand affinity and customer loyalty.

In Their Own Words

“BirdseyePost has been an incredible partner in elevating our direct mail efforts. Adam and his team are proactive, strategic, and deeply invested in our success—going beyond execution to provide data-driven insights and creative campaign ideas. Their seamless integration, beautiful designs, precise targeting, and full tracking capabilities have made a measurable impact. They truly feel like an extension of our team, helping us move quickly and optimize every campaign. Highly recommend for any brand looking to create deeper customer connections!”
— Kate, Founder, Caitlyn Minimalist