Client: Petite Keep
Industry: Ecommerce
Website: petitekeep.com

Primary Goal

Re-engage high-value customers and drive repeat purchases through precision direct mail. Petite Keep creates heirloom-quality, personalized keepsakes designed to preserve life’s most meaningful memories. With a loyal customer base and a high-consideration product, re-engaging past buyers was a strategic opportunity to increase revenue without relying solely on paid digital channels.

The Challenge

While Petite Keep had run retention campaigns in the past, they wanted to test BirdseyePost’s ability to create a highly targeted, measurable direct mail program that could:

• Reach the customers most likely to purchase again

• Deliver a clear and compelling offer

• Track conversions with clean attribution

• Launch quickly without heavy internal lift

The Strategy

Working closely with the team, BirdseyePost developed a VIP Winback Flow aimed at reactivating customers who had shown strong loyalty but hadn’t purchased in several months.

Key Campaign Elements

Data-Driven Segmentation

• More than 1 lifetime order

• Last purchase 90–180 days ago

• Last name starting with letters M–Z

• Pulled directly from Shopify into BirdseyePost with no manual list management.

Creative & Offer

• Postcard design provided by Petite Keep’s in-house team, optimized for print by BirdseyePost.

• 10% off incentive tied directly to a dynamic QR code for instant redemption at checkout.

• Personalization aligned with brand tone and aesthetics.

Speed to Market

• From concept to print in under 1 week.

• Print and ship completed in 3 business days.
  
  

The Results

Launched during the quieter summer months, the campaign still exceeded expectations, delivering a significant return on ad spend (ROAS). Attribution was 100% direct from BirdseyePost tracking, with no overlap from email, social, or other marketing channels.

Why It Worked

Pinpoint Targeting: Focused only on the highest-likelihood buyers.

Frictionless Redemption: QR code applied the offer instantly at checkout.

Clean Data & Attribution: Clear insight into campaign performance without channel overlap.

Premium Presentation: Creative matched the brand’s upscale positioning.

Looking Ahead

The success of this targeted winback demonstrates the potential for BirdseyePost campaigns to drive strong ROI even in off-peak seasons. Future opportunities include expanding the segmentation to other lapsed customer cohorts and introducing automated churn prevention flows for sustained retention gains.