Client: Ottawa Valley Meats
Industry: Ecommerce (Online Butcher)
Website: ottawavalleymeats.com

About Ottawa Valley Meats

Ottawa Valley Meats is a fast-growing Canadian ecommerce butcher that delivers high-quality, locally sourced meat products directly to customers’ doors. With a focus on ethically raised, hormone-free beef, chicken, pork, and seafood, OVM has built a loyal customer base across Ontario. As competition in online grocery intensified, the team looked for new ways to expand their reach and drive conversions in local neighborhoods.

The Challenge

As a D2C meat delivery service, Ottawa Valley Meats needed to:

• Raise awareness in high-intent local markets

• Stand out in a crowded digital advertising landscape

• Acquire new customers cost-effectively and at scale

They needed a creative way to break through and grab attention—while staying aligned with their brand values and product focus.

The Solution

Ottawa Valley Meats partnered with BirdseyePost to launch a hyper-targeted Neighborhood Mail campaign. The twist? A custom steak-shaped die-cut postcard that literally put a juicy steak into people’s hands.

• Format: Bespoke steak-shaped mailer designed to stop recipients in their tracks

• Targeting: Neighborhood Mail to blanket key service areas with no need for an address list

• Call to Action: QR code with a first-time customer discount and trackable engagement

• Execution: Fulfillment, printing, and Canada Post delivery handled entirely by BirdseyePost

The mouth-watering design and creative format generated immediate buzz—and appetites.

Results

• Thousands of homes reached across Ottawa and surrounding regions

• High scan and engagement rate via SnapCapture QR code tracking

• Significant increase in first-time orders within days of mail drop

With BirdseyePost, Ottawa Valley Meats turned heads—and taste buds—with a one-of-a-kind direct mail piece that drove local growth and boosted brand recognition in key markets.