Thu Brulé Achieves Targeted Customer Acquisition with BirdseyePost
June 20, 2025
Client: Thu Brulé
Industry: Cosmetics
Website: thubrule.com
About Thu Brulé
Thu Brulé is an emerging cosmetics brand known for premium skincare and beauty products that combine quality ingredients with elegant simplicity. As a growing brand, acquiring targeted, high-quality customers efficiently is key to their continued success.
The Challenge
Thu Brulé aimed to expand its customer base by acquiring new, high-intent buyers. Their primary challenge was reaching consumers who closely aligned with their ideal customer profile—particularly those interested in skincare and cosmetics, located strategically near key markets such as Dallas and Los Angeles.
The Solution
Thu Brulé leveraged BirdseyePost’s powerful Acquisition Builder tool, allowing them to precisely target potential customers based on specific demographics, interests, and geographic location. The campaign focused on consumers around Dallas and Los Angeles, with demonstrated interests in skincare and cosmetics, carefully aligning with Thu Brulé’s established customer personas.
By combining precise demographic targeting with compelling creative messaging, BirdseyePost successfully delivered highly personalized direct mail campaigns, significantly enhancing the effectiveness and efficiency of customer acquisition.

In Their Own Words
“BirdseyePost is a fantastic data-driven platform with a unique approach to direct mail. The app is simple to use, and the insights we receive are invaluable. Their team has been there every step of the way from creative to targeting, helping us get the most value out of each campaign.”
— Erick Weeks, Head of Marketing, Thu Brulé
Thu Brulé successfully acquired targeted new customers by utilizing BirdseyePost’s sophisticated demographic targeting capabilities, enhancing their customer acquisition efforts and supporting their continued growth.