Client: Novel
Industry: Veterinary Clinic
Retail Locations: Yes
Website: www.novel.vet

About Novel

Novel is a modern, community-focused veterinary clinic dedicated to providing compassionate, high-quality care to pets and their families. Located in a competitive area, Novel Vet aims to continuously attract and retain loyal members by emphasizing personal connections and outstanding service.

The Challenge

Novel faced the challenge of growing its local membership base in a highly competitive area. The goal was to raise awareness and drive new memberships by connecting with every household within proximity to their clinic, ensuring a strong local presence and community engagement.

The Solution

BirdseyePost helped Novel implement a Neighborhood Mail (also known as Every Door Direct Mail, or EDDM) campaign, effectively targeting every household surrounding their clinic. Each postcard featured an engaging, visually appealing design and prominently showcased a limited-time membership offer, encouraging immediate action and driving clinic visits.

This targeted local outreach generated a powerful first impression, significantly boosting awareness and membership sign-ups. The simplicity and effectiveness of the BirdseyePost platform allowed Novel to quickly launch and track their campaign, ensuring optimal performance.

In Their Own Words

“Working with BirdseyePost has been a dream. Their team is proactive, responsive, and truly invested in our success. From strategy to design, they handled every detail of our campaign with care and creativity. The platform is intuitive and powerful, making it very easy to launch a campaign that drove real results. I would gladly recommend BirdseyePost to anyone looking for direct mail services!"
— Emma Harris, Co-founder, Novel

Novel Vet successfully leveraged BirdseyePost’s targeted direct mail solutions, driving strong local engagement and meaningful growth in clinic memberships.