Client: Loop Financial
Industry: B2B Fintech
Retail Locations: Online only
Website: www.bankonloop.com

About Loop

Loop is a fintech company offering a comprehensive digital banking platform tailored for Canadian small and medium-sized businesses (SMBs) engaged in international operations. Their services include multi-currency corporate credit cards, global payment solutions, and access to capital, all designed to simplify cross-border financial management and reduce foreign exchange costs. By providing tools such as local accounts in USD, EUR, and GBP, Loop enables businesses to transact globally with ease and efficiency. Their platform integrates seamlessly with accounting software, offering real-time tracking and expense management to support business growth.

The Challenge

Loop aimed to effectively acquire new business customers from a targeted list using a precise, personalized Account-Based Marketing (ABM) approach. Their goal was to ensure that their message reached the right decision-makers, driving measurable engagement and conversions.

The Solution

BirdseyePost crafted a highly targeted ABM direct mail campaign for Loop, utilizing personalized postcards and letters to directly engage key business prospects. Each mailing clearly communicated Loop’s value proposition, prominently featured client testimonials, and included a special limited-time offer accessible via an invite code.

BirdseyePost incorporated SnapCapture QR codes into each mailing, enabling Loop to track recipient engagement in real-time. This allowed their sales team to proactively follow up with interested businesses immediately after they scanned the code.

To maximize campaign effectiveness, BirdseyePost also performed A/B testing across multiple formats, including 6x9-inch postcards and 8.5x11-inch letters sent in envelopes, ensuring optimal engagement and impact.

In Their Own Words

“Working with BirdseyePost was such a smooth experience. From the initial planning stages all the way through to launch, Matt and the team were incredibly helpful and responsive. The postcards they created looked fantastic and really captured our brand. Their dashboard is a game changer, giving in depth insight into who is engaging with our outreach and how. It felt like having a true partner in our corner the whole way."
— Sarah Sheikh, Chief of Staff, Loop Financial

Loop successfully leveraged BirdseyePost’s targeted direct mail solutions, effectively engaging key business prospects, driving meaningful conversations, and enhancing their overall B2B demand generation efforts.