Client: Airwallex
Industry: B2B Financial Services
Website: airwallex.com
Valuation: $6.2 billion (as of May 2025)

About Airwallex

Founded in 2015, Airwallex is a rapidly growing global fintech unicorn valued at $6.2 billion. They offer modern financial solutions designed specifically for businesses seeking efficient cross-border transactions, multi-currency accounts, and robust expense management tools. Serving over 150,000 companies worldwide, Airwallex processes more than $130 billion in annual payments volume. Their recent Canadian expansion required a targeted approach to effectively reach high-value B2B prospects.

The Challenge

To fuel their growth in Canada, Airwallex needed an impactful solution for acquiring new B2B customers. Specifically, they sought to engage businesses already in their sales pipeline and efficiently convert high-intent leads, ensuring rapid expansion in a new market.

The Solution

Airwallex partnered with BirdseyePost to launch a targeted direct mail campaign tailored to their custom business pipeline. BirdseyePost managed the entire campaign, from creative design through execution, and strategically A/B tested two mailer formats: a 6x9 postcard and an 8.5x11 letter mailed in an envelope, to maximize engagement.

Using BirdseyePost’s proprietary SnapCapture technology, Airwallex gained unparalleled visibility into campaign performance. Each recipient's interaction, tracked through QR code scans, enabled the Airwallex' sales team to immediately follow up with engaged prospects. This real-time tracking significantly boosted the efficiency and effectiveness of Airwallex's sales outreach.

The campaign creative reinforced Airwallex’s mission, highlighting exclusive perks for Canadian businesses ready to expand internationally, including fee-free foreign exchange transactions and tailored incentives from partner brands.

In Their Own Words

“We recently launched our first direct mail campaign across Canada with BirdseyePost. Their team was highly responsive and solution-oriented, working closely with us to tailor the experience to our needs. SnapCapture added a whole new layer of visibility into which recipients engaged with our mailer and scanned the QR code, enabling our sales team to easily follow up with high-intent leads and drive real results.”
— Joyce Zheng, Field & Partner Marketing, North America, Airwallex

Using BirdseyePost’s targeted direct mail and SnapCapture, Airwallex significantly enhanced their B2B acquisition efforts, driving engagement and actionable insights to empower their sales team.