Client: MOD Lighting
Industry: Homeware
Retail Locations: Online Only
Website: https://mod-lighting.com/

About MOD Lighting MOD Lighting is a modern homeware brand known for its stylish, contemporary lighting solutions that elevate any living space. As an online-exclusive brand, maintaining a strong connection and personalized communication with existing customers is vital to their success.

The Challenge

MOD Lighting was seeking an efficient way to re-engage past customers, focusing specifically on customer winback and VIP retention. With an exclusively digital presence, it was essential for MOD Lighting to find a tangible and impactful channel to reconnect and deepen relationships with their customers.

The Solution

MOD Lighting partnered with BirdseyePost and utilized SmartMailers, an automated direct mail solution seamlessly integrated into their marketing workflow. SmartMailers enabled MOD Lighting to automatically trigger personalized direct mail campaigns targeting past customers, VIP segments, and customers who hadn't shopped recently.

BirdseyePost streamlined the entire process—managing everything from design and printing to delivery and real-time tracking. The automated nature of SmartMailers allowed MOD Lighting to effortlessly maintain consistent, meaningful communication with their most valuable customers, significantly improving customer re-engagement.

In Their Own Words

“BirdseyePost has been an outstanding partner in helping us bring a fresh, data-driven approach to direct mail. Their team takes care of everything—from design to printing to tracking—making the entire process seamless and efficient. For brands looking to create a more personalized and trackable direct mail campaign, BirdseyePost is the perfect partner.”
— The MOD Lighting Team