Client: EZ Bombs
Website: www.ezbombs.com
Industry: Food and Beverage
Retail Locations: Costco Roadshow

About EZ Bombs

EZ Bombs specializes in creating innovative and convenient food and beverage products, designed to delight customers seeking easy-to-use, flavorful experiences. Their launch at Costco Roadshows presented an opportunity to introduce the brand to a large audience, emphasizing the importance of driving immediate store visits and brand awareness.

The Challenge

EZ Bombs needed a powerful strategy to generate awareness and attract foot traffic for their Costco Roadshow launch events. The success of these roadshows depended heavily on their ability to effectively reach local audiences, encouraging them to visit Costco specifically to discover EZ Bombs’ innovative offerings.

The Solution

EZ Bombs partnered with BirdseyePost to execute a hyper-targeted direct mail campaign timed precisely with their Costco Roadshow launches. BirdseyePost crafted personalized postcards featuring custom messages and maps directing recipients to the specific Costco locations hosting the events. Each postcard offered an exclusive in-store promotion, strongly incentivizing recipients to visit.

By targeting precise geographical areas around each Costco location, BirdseyePost ensured that the campaign reached highly relevant potential customers. This localized approach significantly boosted foot traffic during the roadshows, successfully introducing EZ Bombs to numerous new customers. Due to its effectiveness, this strategic approach was replicated across multiple Costco roadshow locations.

In Their Own Words

“BirdseyePost has been a fantastic partner in helping us take direct mail to the next level. From day one, their team has been incredibly hands-on, making the entire process seamless—from strategy to design to execution. What sets them apart is their ability to blend creativity with data. They don’t just send mailers; they help us target the right customers at the right time, track engagement in real-time, and optimize our campaigns for better results. The level of personalization and precision they bring has made a real impact on our retention efforts. If you're looking for a direct mail partner that truly cares about your success and operates like an extension of your marketing team, I highly recommend BirdseyePost. Their expertise, responsiveness, and dedication make all the difference!” — EZ Bombs

Through BirdseyePost’s targeted direct mail solution, EZ Bombs successfully maximized attendance and engagement at their Costco Roadshow events, achieving outstanding local brand awareness and customer acquisition.