Turn Shopify Customer Actions into Direct Mail Flows
Triggered direct mail is an automated marketing strategy that sends personalized physical mail—like postcards or letters—directly in response to specific customer actions or behaviors. Unlike traditional mail campaigns that target broad segments all at once, triggered direct mail leverages precise timing and personalization, enhancing relevance and significantly boosting customer engagement.
By linking your Shopify store to platforms like BirdseyePost, you can effortlessly convert key customer actions, such as abandoned carts or first-time purchases, into timely and highly effective direct mail interactions.
Why send triggered Direct Mail from Shopify?
Triggered direct mail allows your Shopify store to act immediately on customer behaviors like abandoned carts, first-time purchases, or periods of inactivity. Benefits include:
Timely Engagement: Re-engage customers at the perfect moment.
Personalization: Tailor each message specifically to individual customer actions — like products they looked at or previously purchased.
Higher Conversion Rates: Stand out from crowded email inboxes and increase customer response with tangible, relevant mailers.
Clear Attribution: Easily measure campaign effectiveness, and track engagement and purchases down to each individual recipient.
How easy it is to set up your Shopify store with BirdseyePost
BirdseyePost seamlessly integrates with your Shopify store, turning customer actions into physical mailers—delivered in less than a week. No coding required.
Linking your Shopify store to BirdseyePost is as easy as a click.
Quickly connect your Shopify account to BirdseyePost.
Select triggers like purchases, abandoned checkouts, or specific customer actions.
Customize postcards or mailers automatically with your branding and dynamic content.
Gain real-time insights with built-in analytics and tracking dashboards.
Set it up once and let your automated direct mail campaigns run effortlessly.
Sample Shopify Direct Mail flows
Here are three high-performing examples to inspire your campaigns:
1. Abandoned Cart Recovery
Trigger: Cart abandoned without purchase
Send a postcard five days later, featuring the abandoned product and a personalized discount code to incentivize purchase.
2. Welcome New Customers
Trigger: First-time customer makes a purchase
Mail a personalized thank-you card with a unique offer to encourage repeat purchases and build brand loyalty.
3. Customer Win-Back Campaign
Trigger: Customer inactive for 90+ days
Send a direct mail postcard with an exclusive promotion to bring them back and reconnect them with your store.
Combining Direct Mail with digital retargeting
Direct mail isn’t here to replace your digital marketing—it’s here to supercharge it. When you combine direct mail with email and ad retargeting, you create a seamless customer experience that keeps your brand top-of-mind and increases conversions.
Think about it: A customer abandons their cart. They get a retargeting email, but don’t take action. A few days later, they receive a personalized postcard with a special offer. Now, they’re reminded of your brand in a tangible way, making them much more likely to come back and complete their purchase.
Adding personalized QR codes with BirdseyePost’s SnapCapture™ makes this even more powerful. Each postcard can include a unique QR code that links directly to the abandoned cart or a special offer page. When the customer scans it, they’re instantly re-engaged and added to your digital marketing flows for even better tracking and attribution.
Common myths about Direct Mail automation
If you think direct mail is too slow, too expensive, or impossible to track, it’s time to rethink everything you know. Let’s bust some common myths:
“Direct mail takes too long.” Not anymore. With BirdseyePost, your mailers can be designed, printed, and in your customers’ hands in a week—quicker than many email sequences.
“It’s expensive.” Direct mail is scalable. You don’t have to send mailers to everyone—just your high-value customers or warm leads. A well-targeted campaign can outperform broad digital ads and give you a stronger return on investment.
“Tracking is hard.” BirdseyePost includes real-time tracking, personalized QR codes, and custom URLs, so you can measure engagement just like you do with digital campaigns.
Track results and optimize
With BirdseyePost's analytics dashboard, you can easily measure the effectiveness of each campaign. Track performance, refine your strategies, and continuously improve your Shopify marketing.
Start sending triggered Direct Mail today
Enhance your Shopify marketing strategy with programmatic direct mail. It’s easy, automated, and highly effective.
Ready to turn your Shopify customer actions into powerful direct mail flows?
