Unlock the power of personalized direct mail in minutes. No developers required.

If you're a Shopify and Klaviyo brand looking to level up your marketing, BirdseyePost is your secret weapon. With native integrations, you can automate personalized direct mail campaigns, sync engagement across your existing flows, and track results, all in under 10 minutes.

This isn’t just another tool; BirdseyePost transforms direct mail into an intelligent, data-driven marketing channel that works like your best digital campaigns. Keep reading to learn exactly how to connect BirdseyePost with Shopify and Klaviyo, and discover how top brands are driving growth through SmartMailer campaigns.

Why pair Direct Mail with Shopify and Klaviyo?

Effective omnichannel marketing requires more touchpoints, better ROI, and personalization that stands out. While digital channels like email and ads are vital, they’ve become crowded spaces with declining engagement. Adding direct mail to your strategy opens up tangible opportunities to connect with customers in creative ways.

With BirdseyePost, you can seamlessly integrate direct mail into your Shopify and Klaviyo ecosystems. Here's what that enables for your business:

• Trigger Automated Postcards: Send personalized mail based on Shopify events or Klaviyo segments, such as abandoned carts, new customers, and loyalty milestones.

• Sync SnapCapture™ Leads: Capture direct mail engagement data and push it back into your existing segments automatically.

• Track Campaign ROI: Measure attribution directly—know precisely which postcards lead to sales or actions.

• Turn Data into Personalization: Use real-time profile events to create tailored mail pieces that speak directly to your customers.

Did You Know?

Mail has an open rate of up to 90%, far exceeding email. With BirdseyePost, you can combine that attention-grabbing power with the precision and automation of your current tools.

How to Integrate BirdseyePost with Shopify

Connecting BirdseyePost to Shopify is fast, straightforward, and doesn’t require any technical knowledge. Once integrated, your direct mail campaigns will run like clockwork, complementing your existing Shopify workflows.

Benefits of Shopify Integration

• Automated SmartMailers: Create triggered postcards to re-engage shoppers at critical moments (like cart abandonment or VIP milestones).

• Customer Data Sync: Ensure that customer profiles and SnapCapture leads stay updated in real time.

• Attribution Insights: Easily track orders and conversions generated by your campaigns directly within your dashboard.

Setup Guide

1. Log in to BirdseyePost: Navigate to your account dashboard.

2. Access Integration Settings: Click on the settings tab to start connecting your tools.

3. Select ‘Connect Shopify’: Follow the prompts to authorize and sync your store.

4. Choose Your Stores: If you manage multiple Shopify stores, you can select and sync each one individually.

5. Start Automating: Once synced, BirdseyePost will begin tracking data and automating campaign triggers.

You’ll gain full control from a central dashboard, allowing you to manage one or several stores seamlessly.

How to Integrate BirdseyePost with Klaviyo

Adding Klaviyo into the mix allows you to maximize personalization and segment targeting within your mail campaigns. Whether you’re running a win-back initiative or launching a new product, Klaviyo data enhances the relevancy of your direct mail.

Benefits of Klaviyo Integration

• Seamless Automation: Trigger postcards based on Klaviyo flows or specific customer behaviors, like inactivity or special anniversaries.

• Dynamic Personalization: Use data-driven insights to create one-to-one marketing moments, such as including product names in your mailers.

• Real-Time Sync: SnapCapture leads and customer data flow directly back into Klaviyo for integrated follow-ups across channels.

Setup Guide

1. Log in to BirdseyePost: Head to the Integration Settings tab.

2. Select ‘Connect Klaviyo’: Authorize access and link your Klaviyo account.

3. Sync Your Data: Lists, segments, and behaviors will sync automatically.

4. Personalize Your Campaigns: Use Klaviyo-specific data points, such as a customer’s first name or recent purchase, to tailor your postcards.

Like with Shopify, this integration takes just a few clicks and requires zero development work.

Popular Campaigns You Can Launch

BirdseyePost makes it simple to run strategic, automated mail campaigns. These are some of the highest-performing use cases that can deliver immediate ROI for your business.

Abandoned Cart Recovery

Send a personalized postcard within 48 hours of cart abandonment, featuring the specific items left behind and an exclusive limited-time discount.

Lapsed Customer Winback

Target customers who haven’t purchased in 60+ days with a friendly reminder and enticing offer to bring them back.

VIP Engagement

Show appreciation to your most valuable customers by sending thank-you notes or exclusive sneak previews of new products.

Unread Email Alternative

If a Klaviyo segment shows a low email open rate, re-engage these customers through direct mail instead of inbox clutter.

Each campaign is designed to fit seamlessly into your existing customer lifecycle while adding tangible, impactful touchpoints.

Flexible Options for Any Stack

Even if you don’t rely solely on Shopify or Klaviyo, BirdseyePost can support your direct mail needs.

• CSV Uploads: Import lists from any platform when running campaigns manually.

• Data Export: Transfer leads and activity data back into your preferred CRM.

• Detailed Attribution: Gain insights into campaign performance, including conversion rates and associated revenue, across your entire tool stack.

FAQs

How long does the integration take?

Most users can connect Shopify or Klaviyo in under 10 minutes using BirdseyePost's user-friendly setup.

Is a developer required?

No! BirdseyePost was designed for marketers, meaning you can complete the integration without any coding knowledge.

Can postcards be personalized?

Yes. Personalization options include customer names, specific products purchased, geographic location, and other relevant data points.

How do I track campaign results?

BirdseyePost offers real-time analytics, tracking engagement, conversions, and revenue for every postcard sent.

What if I use additional tools?

With CSV uploads and exports, BirdseyePost integrates flexibly into virtually any existing tech setup.

Launch Your First Campaign in Minutes

BirdseyePost bridges the gap between digital and physical marketing, giving you a direct mail channel that’s as automated, measurable, and impactful as your email campaigns.

Start now and see results fast:

• Trigger automated postcards directly from Shopify events.

• Combine Klaviyo flows with tactile mail for unbeatable personalization.

• Track performance at every step with real-time attribution.

Get started today — your next campaign is just clicks away.