Special offer: Get 10% off your first direct mail campaign!

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Special offer: Get 10% off your first direct mail campaign!

Get started

Why Send Klaviyo-Triggered Direct Mail?

Triggered direct mail works just like email automation—except it doesn’t get lost in an inbox. Instead, it delivers a personalized, physical message right to your customer’s hands.

Here’s why brands are adding direct mail to their Klaviyo flows:

Massive Engagement: With open rates close to 100%, direct mail often outperforms email and SMS. Use Klaviyo flows to deliver physical touchpoints at key moments.
Hyper-Personalization: Leverage Klaviyo data—like past purchases and browsing behavior—to craft tailored, relevant mailers.
More Conversions: Reinforce your message across channels to boost response rates and revenue.
Clear Attribution: Track QR code scans, visits, and purchases—just like you would with an email campaign.

How to use Klaviyo + BirdseyePost to send automated Direct Mail

With BirdseyePost, you can trigger direct mail based on Klaviyo flows and audience behavior, just like you would an email or SMS campaign:

Integrate your Klaviyo account and set up SmartMailers to dynamically send physical mailers to specific audience segments.
Use existing Klaviyo flows—abandoned cart sequences, post-purchase series, win-back campaigns—to trigger timely mail pieces.
Customize mailers with your branding, personalized offers, and dynamic content.
Track responses with QR codes and analytics, ensuring direct mail fits seamlessly into your broader marketing strategy.

Once set up, direct mail becomes an automated, high-impact touchpoint alongside email and SMS.

Once set up, it runs automatically—just like the rest of your marketing stack.

Sample Klaviyo Direct Mail flows

Here are three high-impact ways to integrate direct mail with your Klaviyo automation:

1. Unopened Email Re-Engagement

Trigger: Customer hasn’t opened the last three emails in a sequence.
Action: Instead of losing them to inbox fatigue, send a physical mailer with a compelling offer or reminder to check their email.

2. Post-Purchase Thank You

Trigger: Customer completes their first order
Action: Mail a handwritten-style thank-you note with a discount code for their next order, encouraging repeat business.

3. Win-Back Campaign

Trigger: Customer hasn’t engaged with emails in 90+ days
Action: Send a physical mailer with a compelling incentive to re-engage them and drive conversions.

Combining Direct Mail with Klaviyo Email & SMS

Your marketing shouldn’t be siloed—direct mail works best when paired with email and SMS in a coordinated strategy. Here’s how:

Multi-Touch Reinforcement: A customer receives a win-back email but doesn’t open it. Days later, they get a direct mail piece reminding them of the offer, increasing the chance of conversion.
Personalized QR Codes: With SnapCapture™, each postcard includes a unique QR code leading to a landing page, tracking engagement in real-time and retargeting customers digitally.
SMS + Direct Mail: Send a text letting customers know to watch their mailbox for something special, creating anticipation and increasing open rates.

Addressing common myths about Direct Mail

If you think direct mail is outdated or difficult to execute, here’s why it’s time to reconsider:

“Direct mail is slow.” Not anymore. With BirdseyePost, mailers are printed and delivered within a week—faster than many email nurture sequences.
“It’s expensive.” Direct mail is scalable. Start small with high-value customer segments to ensure maximum ROI.
“Tracking is impossible.” Modern tools make direct mail as trackable as digital marketing, with QR codes, PURLs, and response analytics.

Track, optimize, and scale

With BirdseyePost’s tracking and analytics, you can measure mailer performance just like you would with email. See open rates, conversions, and even digital follow-ups from QR code scans—all in one place.