At Birdseye, it's always been our passion to help businesses connect with their customers in meaningful, personal ways. From our early days with the Birdseye Shopify app (where we focused on automating personalized email marketing), to our latest innovation, BirdseyePost, our mission has remained simple: make marketing more effective, more personal, and more impactful.

BirdseyePost is Born

In today’s world, it’s easy to get caught up in the digital noise. Emails, ads, and social media posts are everywhere, and standing out can feel like an uphill battle. But we noticed something interesting—people still pay attention to what arrives in their mailbox. There’s something special about holding a piece of mail in your hands, something that digital channels can’t quite replicate.

That’s where the idea for BirdseyePost began. We saw an opportunity to breathe new life into direct mail by blending it with the precision and personalization that we’ve mastered in digital marketing. We wanted to create a tool that would make sending personalized, impactful mail as easy as sending an email, and just as measurable.

Why We Created BirdseyePost

Direct mail has always been a powerful way to reach customers, but it was often seen as outdated and hard to track. We knew we could change that. Our experience with automation, personalization, and data-driven marketing gave us the perfect foundation to build a platform that brings direct mail into the modern era.

With BirdseyePost, you can now send hyper-targeted, personalized postcards and mailers that connect seamlessly with your digital campaigns. And the best part? You get real-time alerts when someone engages with your mail—so you can follow up right away and turn interest into action.

The Journey of Birdseye

Before BirdseyePost, we were already making waves with Birdseye, our Shopify app that helps merchants automate personalized email marketing. We saw how much our users loved the simplicity and effectiveness of creating targeted email campaigns that really worked. This success got us thinking—could we bring the same level of personalization and ease to other marketing channels?

That curiosity led us to direct mail. The more we explored, the more excited we became about its potential. We realized that with the right technology, direct mail could be just as powerful as digital marketing—and in some cases, even more effective.

Fueling Our Vision: $3.5 Million in Seed Funding

We’re incredibly excited to share that we’ve raised $3.5 million in seed funding to fuel the growth of BirdseyePost. This investment will allow us to accelerate our product development, grow our team, and bring our revolutionary direct mail platform to more businesses across North America.

Our investors believe in our vision of transforming direct mail into a modern, data-driven marketing channel that delivers real results. With their support, we’re ready to keep pushing the boundaries of what’s possible in marketing.

What’s Next?

BirdseyePost is just the beginning. We’re working on exciting new features to make our platform even more powerful and user-friendly. We’re also expanding our integrations with other marketing tools, so you can easily incorporate direct mail into your overall strategy.

We created BirdseyePost because we believe in the power of direct mail—and we’re here to help you tap into its full potential. Whether you’re looking to attract new customers, keep your current ones engaged, or bring back those who’ve drifted away, BirdseyePost offers a fresh, innovative approach that’s built for today’s marketing challenges.

Thank you for being part of our journey. We’re excited to see where BirdseyePost can take you!