WonderNest Academy Drives Enrollment Awareness with Geo-Targeted Neighborhood Mail
August 18, 2026
About WonderNest Academy
WonderNest Academy is a licensed early education center in Spring, Texas, offering care and enrichment for children ages 12 weeks to 12 years. Under new management and rebranding around the theme "Where Curiosity Takes Flight," WonderNest combines academics, creativity, and play through daycare, before-and-after school care, and seasonal programs including Summer and Fall enrollment tracks.
The Challenge
Operating under new ownership, WonderNest needed to rebuild local awareness quickly and let surrounding families know the academy was open, re-branded, and actively enrolling. With a defined service radius around a single physical location, the priority was reaching young families in the immediate community, specifically households most likely to have children in the 12-weeks-to-12-years range, ahead of the Summer and Fall enrollment windows, and converting that awareness into tour bookings and enrollments.
The Solution
BirdseyePost ran a geo-targeted neighborhood mail (EDDM) campaign canvassing adjacent ZIPs, concentrating on pockets with a high density of young families to maximize relevance per piece mailed. The campaign uses a 6x9, double-sided postcard on premium 14pt matte cardstock, featuring WonderNest's updated messaging across Daycare, Before & After School, Summer, and Fall programs, hours, amenities (splash pad, STEM and art activities, lunch included), and a QR code driving directly to tour scheduling.
Design, print, and postage are handled fully turnkey by BirdseyePost, with a phased volume approach allowing WonderNest to scale the radius and frequency of the campaign as enrollment response comes in.
Campaign Details
Format | 6x9 postcard, double-sided, 14pt premium matte cardstock |
Targeting | Adjacent ZIPs, concentrated in young-family pockets |
Method | Neighborhood Mail (EDDM) |
Goal | Brand awareness, tour bookings, and enrollment for Summer/Fall programs |
In Their Own Words
"Going into this, we didn't have much experience with direct mail, and BirdseyePost made the entire process white glove from start to finish. Their team took over the heavy lifting, guided us through every decision, and their design and expertise around how to actually implement a campaign like this gave us total confidence. They got us to market fast, and the return we saw made it more than worth it. Incredible team to work with." -Sasha
