About Lane & Associates Family Dentistry

Lane & Associates Family Dentistry is a family dental practice group operating more than 50 locations across North Carolina, including Raleigh, Durham, Roxboro, and Wake Forest. With a strong local reputation, Lane & Associates focuses on accessible, stress-free family dental care, including in-house insurance filing and financing options for uninsured patients.

The Challenge

A group managing three Lane & Associates locations approached BirdseyePost to build local brand awareness and let surrounding families know each office was accepting new patients. As a multi-location practice, the goal was to drive new patient acquisition specifically around each office's own service area, rather than a single blanket campaign, ensuring the message and targeting stayed relevant to the families closest to each location.

The Solution

BirdseyePost built a geo-targeted acquisition campaign around each of the three practice locations, with the mailing list constructed to prioritize local families, the core new-patient demographic for a family dental practice. The creative led with a warm, approachable message ("We LOVE to make you SMILE!") and addressed the two biggest friction points in choosing a new dentist: insurance ("We accept and file your insurance for a stress-free dental visit") and affordability for uninsured patients (the Lane Advantage Plan at $24/month), backed by a free new-patient offer (a complimentary Quip toothbrush) and a QR code for direct appointment scheduling.

Using SnapCapture, Lane & Associates could identify which specific recipients scanned their postcard and engaged with the offer. Patients who brought their postcard into the office were set up as new patients on the spot, giving the practice a direct, trackable line from mail piece to appointment rather than relying on guesswork about what drove a new patient through the door.

Campaign Details

Results

Recipients who scanned their SnapCapture QR code and brought their postcard into the office were converted directly into new patients, giving Lane & Associates a clear, attributable link between the mail piece and new patient acquisition.