About Beekeeper's Naturals

Beekeeper's Naturals is a direct-to-consumer wellness brand offering propolis, elderberry, and other bee-derived immune and wellness products, sold primarily through their own Shopify storefront.

Primary Goal

Re-engage existing customers and drive repeat purchases through targeted, trackable direct mail, testing which incentive structure resonates most with their retention audience.

The Challenge

Beekeeper's Naturals wanted a direct mail program that could:

• Run with no platform fees and no contract, full flexibility to test and scale without locking into a long term commitment
  
  

• Integrate directly with their existing Shopify and Klaviyo stack so attribution showed up in real time, not in a separate reporting tool
  
  

• Track engagement the moment it happened, without relying on unique discount codes or forcing customers through a landing page form or sign-up link just to be counted
  
  

• Reach past customers most likely to reorder and test different offer types to see what actually drives repeat purchases
  
  

The Strategy

BirdseyePost ran two parallel retention campaigns to test incentive performance head to head, followed by a larger seasonal campaign once the retention model was proven.

Key Campaign Elements

Seamless Integration

• Connected directly into Beekeeper's Naturals' Shopify and Klaviyo accounts, no manual list management or separate reporting dashboard to reconcile

• Attribution flowed back in real time as customers engaged, visible in the same tools their team already used daily
  
  

Data-Driven Segmentation

• Two retention campaigns launched the same day to comparable audience segments
  
  

Creative & Offer Testing

• Campaign A: Free gift incentive

• Campaign B: Percentage off incentive

• Each recipient tracked via a personalized SnapCapture QR code, no discount code or landing page form required, engagement was captured the instant a card was scanned
  
  

Scaling the Program

• Following strong results from both tests, BirdseyePost and Beekeeper's Naturals launched a larger seasonal campaign, a Back to School themed retention mailer, currently in market
  
  

The Results

The two initial incentive tests delivered strong, comparable performance, both driving meaningful repeat purchase revenue and giving Beekeeper's Naturals a clear, data-backed answer on how their audience responds to different offer types. Engagement was fast and measurable, with SnapCapture tracking scans and conversions in real time as recipients received their mailers. The results gave the team enough confidence to move beyond testing and commit to a larger, seasonal retention campaign.

In Their Own Words

"BirdseyePost made it incredibly easy to test direct mail without committing to anything long-term, no contracts, no platform fees, just results we could measure. The SnapCapture tracking was the real differentiator for us. We could see exactly when someone engaged with a mailer in real time, right inside our dashboard, without needing a discount code or a landing page to prove it worked. It gave us the confidence to scale into a bigger campaign once we saw the numbers."

— Ariana Beavers, Senior Manager of Retention Marketing, Beekeeper's Naturals

Why It Worked

1. No Fees, No Lock-In: Freedom to test, iterate, and scale without a contract holding them to a fixed program.
   
   

2. True Real-Time Attribution: SnapCapture tracked every scan the instant it happened, no discount codes or landing page forms standing between the mailer and the data.
   
   

3. Native Platform Integration: Shopify and Klaviyo connections meant attribution lived where their team already worked, not in a separate tool.
   
   

4. Incentive Testing Made Easy: Running two offers side by side gave a clear read on what resonates without extra lift.