When it comes to direct mail solutions, Lob has earned a reputation for its API-first approach, offering flexibility and scalability for businesses. However, BirdseyePost stands out with a comprehensive, hands-on service that elevates your direct mail strategy. If you’re looking for a partner to not only manage your mail but also enhance your campaign’s effectiveness, here's why BirdseyePost stands out.

1. Full-Service Campaign Management: From Strategy to Execution

Lob’s platform offers a self-service approach with a powerful API, perfect for companies with strong in-house marketing teams. However, BirdseyePost provides full-service campaign management with a dedicated account manager. From initial concept and audience targeting to design and final delivery, BirdseyePost ensures your campaign is executed flawlessly. This white-glove service is ideal for businesses that want professional expertise handling their direct mail campaigns from start to finish.

2. SnapCapture™: Instant Lead Generation

Lob allows businesses to send personalized mail, but BirdseyePost goes beyond with SnapCapture. Our unique technology captures leads instantly when recipients scan a QR code on your mailer, opting in immediately. This real-time engagement enables you to follow up while your brand is fresh in the recipient’s mind. Lob doesn’t offer this kind of instant lead capture, making BirdseyePost the choice for businesses looking to include direct mail as part of an integrated, omni-channel marketing strategy.

3. Unlimited Creative Design Services from Our In-House Studio

While Lob offers customizable templates and the ability to upload your designs, BirdseyePost takes it further by providing unlimited creative design services, included in every campaign. Our in-house studio works directly with you to create eye-catching designs that align with your brand and resonate with your audience. Whether you need a fresh look or a complete rebrand, our creative experts bring your vision to life—at no extra cost.

4. Geo-Proximity Addressed Mail: Hyper-Local, Highly Relevant

Lob offers basic geographic targeting, but BirdseyePost’s geo-proximity addressed mail is a game changer for brick-and-mortar stores. We target customers near your store, ensuring your message reaches the right people at the right time. This is similar to EDDM, but more precise and personalized—combining geo-targeting with SnapCapture technology to generate leads from local customers who are ready to take action.

5. No Platform Fees, Pay Per Mailer

Lob charges platform fees alongside the cost of each mailer, which can add up for growing businesses. BirdseyePost operates with no platform fees, so you only pay for the mailers you send. This transparent, pay-per-mailer pricing model gives you flexibility to scale your campaigns without hidden costs. It’s a straightforward approach that aligns your investment with your marketing goals.

6. Seamless CRM Integrations

Both BirdseyePost and Lob integrate seamlessly into popular CRMs, making it easy to automate and personalize your direct mail campaigns based on customer data. While Lob’s API allows for powerful custom solutions, BirdseyePost’s fully managed service ensures that your campaigns are optimized for engagement and results.

Elevate Your Direct Mail Campaign with BirdseyePost

Lob offers a solid API-driven solution for those who prefer a self-service approach, but BirdseyePost shines with its full-service campaign management, innovative SnapCapture technology, and unlimited creative design support. If you’re looking for a partner to elevate your direct mail strategy, choose BirdseyePost for a comprehensive, results-driven experience that ensures your campaigns reach the right audience and generate actionable leads.