In today’s fast-paced digital world, direct mail is proving to be a powerful tool for reaching customers in a more personal and tactile way. While PostPilot offers a capable solution for Shopify businesses, BirdseyePost goes above and beyond with a suite of services designed to maximize your campaign's success. Let’s dive into the key reasons why BirdseyePost stands out as the superior choice for your next direct mail campaign.

1. Full-Service Campaign Management: Leave It to the Experts

PostPilot offers a self-serve platform that’s straightforward to use, but if you’re looking for a hands-off, fully-managed experience, BirdseyePost delivers. Our agency-style service includes a dedicated account manager who handles every aspect of your campaign, from concept development to mail delivery. Whether you need assistance with strategy, design, or execution, we’ve got you covered—freeing you up to focus on growing your business.

2. SnapCapture™: Instant Lead Capture at Your Fingertips

PostPilot allows you to send beautifully designed mail, but BirdseyePost takes engagement a step further with SnapCapture. Imagine turning every mail piece into a real-time lead generator. With SnapCapture, the moment a recipient scans the QR code on your mailer, they opt in to receive more information, and you instantly capture that lead. This seamless feature allows for immediate follow-up, giving your sales team a head start while the brand is still fresh in the recipient’s mind.

3. Unlimited Creative Design Services from Our In-House Studio

While PostPilot offers pre-designed templates that can be customized, BirdseyePost provides unlimited creative design services from our in-house studio, all included in the service. Whether you need fresh designs, rebranding, or simply want to stand out, our design experts will bring your vision to life. Your direct mail will not only catch attention—it will align perfectly with your brand and speak directly to your audience.

4. Geo-Proximity Addressed Mail: Hyper-Local, Highly Relevant

Both platforms allow you to target specific audiences, but BirdseyePost offers a unique advantage with geo-proximity addressed mail. If you own a brick-and-mortar store, we can send highly targeted mailers to individuals near your location, helping you reach potential customers in your immediate vicinity. This goes beyond standard Every Door Direct Mail (EDDM); it's addressed and includes SnapCapture technology for lead generation. PostPilot provides location-based targeting, but BirdseyePost enhances it with hyper-personalization and lead capture capabilities.

5. No Platform Fees, Pay Per Mailer

When comparing costs, PostPilot charges a subscription fee for access to its platform. BirdseyePost, on the other hand, has no platform fee—allowing you to pay only for the mailers you send. This model ensures flexibility and scalability, especially for businesses that are mindful of their budget while still seeking the highest return on investment. No hidden fees, just transparent pricing based on what you send.

6. Seamless Shopify Integration

Both BirdseyePost and PostPilot integrate with Shopify, allowing you to plug in directly to your eCommerce store. This seamless connection enables you to sync customer data, create automated mail campaigns, and track performance—all within the Shopify ecosystem. However, with BirdseyePost, you get the added benefit of our managed service, meaning your campaigns are set up, optimized, and monitored by experts who are dedicated to delivering results.

Elevate Your Direct Mail Campaign with BirdseyePost

While PostPilot offers solid direct mail solutions for Shopify users, BirdseyePost sets itself apart with unmatched services that elevate your marketing efforts. From full-service campaign management and creative design to instant lead capture and geo-proximity targeting, BirdseyePost is designed to help your business succeed.

If you’re ready to take your direct mail strategy to the next level, choose BirdseyePost and experience a whole new way to engage your audience and drive growth.