Direct mail remains a powerful tool for reaching customers, but the right partner can make all the difference in campaign success. Poplar offers a simple, automated platform that helps businesses send direct mail easily, but BirdseyePost goes beyond automation with a comprehensive, full-service approach. If you're looking for more than just templates and want expert support, real-time lead capture, and creative excellence, here’s what makes BirdseyePost stand out.

1. Full-Service Campaign Management: From Strategy to Execution

With BirdseyePost, you get full-service campaign management on every plan, at no extra cost. This mean you get a dedicated account manager to guide you through every step—from strategy to execution. Our hands-on approach ensures your campaign is expertly crafted and flawlessly executed, freeing up your time and resources.

2. SnapCapture™: Instant Lead Generation

BirdseyePost takes engagement a step further with SnapCapture. Imagine turning every mail piece into a real-time lead generator. With SnapCapture, the moment a recipient scans the QR code on your mailer, they opt in to receive more information, and you instantly capture that lead. Plus, you can track individualized engagement—seeing exactly what actions each recipient takes, giving your team unparalleled visibility into campaign performance and customer behavior.

3. Unlimited Creative Design Services from Our In-House Studio, Included on Every Plan

BirdseyePost provides unlimited creative design services from our in-house studio, included with every campaign. Our creative team collaborates with you to create mailers that align perfectly with your brand and capture attention. Whether you need a complete rebrand or fresh designs, we deliver top-quality creative work at no extra cost, ensuring your mail stands out.

4. BirdseyePost SmartMaps™: Personalized Location-Based Mailers

Ideal for CPG brands and retailers, BirdseyePost’s SmartMaps generates unique maps based on each recipient's location, guiding them directly from their address to your closest store or location. These dynamic store locators are hyper-local, highly personalized, and designed to drive foot traffic in a way standard mail cannot.

5. No Platform Fees, Just Pay Per Mailer

Poplar charges platform fees on most plans, alongside your mailer costs, which can add up for businesses. BirdseyePost operates without platform fees—offering transparent pricing where you only pay for the mailers sent. This cost-effective model ensures you can scale your campaigns without worrying about hidden fees, giving you maximum flexibility to manage your budget effectively. You get all BirdseyePost has to offer with no extra costs.

6. Seamless Shopify Integrations

Both Poplar and BirdseyePost integrate seamlessly with Shopify, making it easy to connect your customer data and automate your direct mail campaigns. While Poplar offers a simple self-service integration, BirdseyePost takes it further by providing managed services, ensuring your campaigns are optimized for engagement and impact, with personalized mailers that drive real results.

Elevate Your Direct Mail Campaign with BirdseyePost

Poplar provides a good self-serve option, but BirdseyePost delivers a comprehensive solution with full-service management, SnapCapture for instant lead generation, and unlimited creative support. If you’re looking to take your direct mail campaigns to the next level, BirdseyePost offers the features and expertise to ensure your marketing efforts reach the right audience and drive measurable results.