Direct mail remains a powerful tool for reaching customers, but the right partner can make all the difference in campaign success. Poplar offers a simple, automated platform that helps businesses send direct mail easily, but BirdseyePost goes beyond automation with a comprehensive, full-service approach. If you're looking for more than just templates and want expert support, real-time lead capture, and creative excellence, here’s what makes BirdseyePost stand out.

1. Full-Service Campaign Management: From Strategy to Execution

Poplar’s platform is self-serve, meaning you’ll need to handle the campaign process yourself. BirdseyePost, on the other hand, offers full-service campaign management, providing a dedicated account manager to guide you through every step—from strategy to execution. This hands-on approach ensures your campaign is expertly crafted and flawlessly executed, freeing up your time and resources.

2. SnapCapture™: Instant Lead Generation

Poplar helps you send personalized mail, but BirdseyePost goes further with SnapCapture. With this technology, recipients can scan a QR code and instantly opt-in, turning every piece of mail into an actionable lead generator. This real-time engagement allows your team to follow up immediately, increasing the likelihood of conversions while your brand is still fresh in the recipient’s mind.

3. Unlimited Creative Design Services from Our In-House Studio

Poplar offers design templates, but BirdseyePost provides unlimited creative design services from our in-house studio, included with every campaign. Our creative team collaborates with you to create mailers that align perfectly with your brand and capture attention. Whether you need a complete rebrand or fresh designs, we deliver top-quality creative work at no extra cost, ensuring your mail stands out.

4. Geo-Proximity Addressed Mail: Target Locally with Precision

While Poplar offers general geographic targeting, BirdseyePost takes it up a notch with geo-proximity addressed mail. This service is perfect for brick-and-mortar businesses, allowing you to target individuals near your physical location. Combining this with SnapCapture technology, BirdseyePost ensures that your direct mail is hyper-local, personal, and drives real-time lead generation.

5. No Platform Fees, Pay Per Mailer

Poplar charges platform fees alongside your mailer costs, which can add up for businesses. BirdseyePost operates without platform fees—offering transparent pricing where you only pay for the mailers sent. This cost-effective model ensures you can scale your campaigns without worrying about hidden fees, giving you maximum flexibility to manage your budget effectively.

6. Seamless Shopify Integrations

Both Poplar and BirdseyePost integrate seamlessly with Shopify, making it easy to connect your customer data and automate your direct mail campaigns. While Poplar offers a simple self-service integration, BirdseyePost takes it further by providing managed services, ensuring your campaigns are optimized for engagement and impact, with personalized mailers that drive real results.

Elevate Your Direct Mail Campaign with BirdseyePost

Poplar provides a good self-serve option, but BirdseyePost delivers a comprehensive solution with full-service management, SnapCapture for instant lead generation, and unlimited creative support. If you’re looking to take your direct mail campaigns to the next level, BirdseyePost offers the features and expertise to ensure your marketing efforts reach the right audience and drive measurable results.