In today’s fast-paced digital world, direct mail is proving to be a powerful tool for reaching customers in a more personal and tactile way. BirdseyePost goes above and beyond with a suite of services designed to maximize your campaign's success. Let’s dive into the key reasons why BirdseyePost stands out as the superior choice for your next direct mail campaign.

1. SnapCapture™: Real-Time Lead Capture and Individualized Tracking

BirdseyePost takes engagement a step further with SnapCapture. Imagine turning every mail piece into a real-time lead generator. With SnapCapture, the moment a recipient scans the QR code on your mailer, they opt in to receive more information, and you instantly capture that lead. Plus, you can track individualized engagement—seeing exactly what actions each recipient takes, giving your team unparalleled visibility into campaign performance and customer behavior.

2. *Proprietary 1:1 Personalized Product Recommendations

BirdseyePost uses its proprietary algorithm to analyze Shopify customer data and recommend personalized product matches for each recipient. By considering attributes like clothing size, color preferences, skin type, budget, discount sensitivity, and even your current inventory, our algorithm identifies the products your customers are most likely to buy. Combined with insights from demographics and past purchase behavior, these 1:1 recommendations power highly targeted mailers that resonate with your audience. This unique approach to personalization is so effective that Birdseye raised funding specifically to develop and enhance this technology—offering a level of customer insight unmatched in the direct mail industry.

3. Free & Unlimited Creative Design Services on Every Plan, No Monthly Commitments

BirdseyePost includes unlimited creative design services in every plan, for every campaign. Whether you need fresh designs, rebranding, or adjustments, our design experts handle it all at no extra cost. Unlimited revisions and adjustments ensure that your mailers align perfectly with your brand and stand out in your customers’ mailboxes. 

4. BirdseyePost SmartMaps™: Personalized Location-Based Mailers

Ideal for CPG brands and retailers, BirdseyePost’s SmartMaps generates unique maps based on each recipient's location, guiding them directly from their address to your closest store or location. These dynamic store locators are hyper-local, highly personalized, and designed to drive foot traffic in a way standard mail cannot.

5. No Platform Fees—Transparent and Flexible Pricing

PostPilot offers pay-as-you-go plans without platform fees, but the features you get can vary by plan. BirdseyePost simplifies pricing with no platform fees and doesn’t have any tiers or plans. We ensure you only pay for the mailers you send. Additionally, every BirdseyePost customer gains full access to the dashboard, reports, and benchmarks from day one—providing clear insights into campaign performance, customer engagement, and ROI without extra costs.

6. Seamless Shopify Integration

Both BirdseyePost and PostPilot integrate with Shopify, allowing you to sync customer data, create automated mail campaigns, and track performance within the Shopify ecosystem. However, BirdseyePost stands out by pairing this integration with advanced features like SnapCapture, Smart Maps, and proprietary product recommendations, giving you the tools to engage customers like never before.

Elevate Your Direct Mail Campaign with BirdseyePost

BirdseyePost sets itself apart from competitors with unmatched service from both our technology and customer support team that acts as an extension of yours. From SnapCapture and 1:1 product recommendations, and personalized Smart Maps, BirdseyePost is built to help your business succeed and be your partner.

If you’re ready to take your direct mail strategy to the next level, choose BirdseyePost and experience a whole new way to engage your audience and drive growth.