Acquire New Customers with Direct Mail Lookalike Audiences
August 25, 2025
Acquiring high-quality customers doesn’t have to mean burning through digital ad budgets or sifting through stale prospect lists.
BirdseyePost’s Lookalike Audiences feature helps you reach people who behave like your best customers, by mail. Think of it like Meta Ads, but delivered straight to real mailboxes. Powered by deep consumer data and our AI-backed targeting engine, it’s a smarter, faster, and more predictable way to grow.
TL;DR
Lookalike Audiences let you target new prospects who closely resemble your top-performing customers.
BirdseyePost analyzes thousands of data points across 100M+ North American consumers to model high-intent audiences.
Campaigns launch fast, scale easily, and track results in real time using SnapCapture™.
A powerful new acquisition channel that pairs digital precision with the impact of physical mail.
Smarter Targeting Without the Digital Noise
The old-school way of acquiring customers with direct mail meant buying lists or carpet-bombing ZIP codes. Today, it’s different.
With BirdseyePost, we analyze your most valuable customers and build modeled audiences that match their profile, using behavioral, demographic, and psychographic data points.
We’re not just talking age and income. We’re talking about household preferences, purchase history, product affinities, shopping behavior, and more.
This enables laser-focused direct mail campaigns that hit mailboxes, not just impressions, and convert.
How It Works
1. Identify Your Top Customers
We start by analyzing your highest-value or most frequent buyers—the seed audience.
2. Build a High-Intent Lookalike Model
Our AI matches your seed list against a rich dataset of over 100 million North American consumers, using thousands of attributes from lifestyle to product preferences.
3. Test, Track, and Optimize
Send different creative versions, offers, or formats. BirdseyePost makes it easy to test and iterate, with real-time insights from your dashboard.
4. Capture Leads Instantly
With SnapCapture™, every postcard includes a unique QR code; when a recipient scans, you instantly capture a qualified, opted-in lead.
5. Scale Quickly
Once you find the winning audience-creative combo, scale your campaign without delays or large minimums. We handle printing, fulfillment, and delivery—all within days.
Real Results, Real Customers
Lookalike Audiences aren’t just theory, they drive real growth.
By targeting customers who behave like your best buyers, BirdseyePost helps ecommerce brands and retailers achieve:
Higher response rates
Lower customer acquisition costs (CACs)
Strong, measurable return on ad spend (ROAS)
More predictable and repeatable acquisition
Hyper-Localized Campaigns
BirdseyePost lets you take lookalike targeting down to the neighborhood level. You can target prospects who resemble your best customers and live near a store, event, or pop-up. With SmartMaps, you can even include a personalized store locator map on each mailer, custom to each recipient's home address.
Example: A smoothie brand used SmartMaps to drive traffic to a specific Whole Foods location, resulting in a 2X lift in in-store sales.
Whether you’re running a geo-targeted campaign or launching a national push, we’ve got you covered.
Built for Speed and Control
Launch campaigns in days, not weeks
Run multiple A/B tests across formats, offers, or audiences
Track campaign results with real-time dashboards
No minimums, no manual work, no guesswork
With BirdseyePost, you get all the power of digital, delivered through the most trusted offline channel in marketing.
FAQ
What’s a Lookalike Audience in direct mail?
A Lookalike Audience is a modeled group of prospects who closely resemble your best customers based on behavioral, demographic, and lifestyle data. These audiences are more likely to engage and convert.
How do I know it's working?
Every campaign includes tracking via SnapCapture™, allowing you to see exactly who engaged with your postcard. You can also track conversions via integrated platforms like Shopify and Klaviyo.
Do I need to provide my own list?
You only need to provide a list of your top customers. We’ll use that to build the Lookalike Audience, no list buying or manual sourcing required.
Can I combine this with email or SMS?
Absolutely. Lookalike mailers can be part of an omnichannel campaign that includes Klaviyo flows, SMS follow-ups, and more.
Is there a minimum budget?
Just $500. BirdseyePost allows you to test and scale at your pace, without the hefty minimums that traditional mail houses require.
Ready to Try AI-Powered Direct Mail Acquisition?
BirdseyePost Lookalike Audiences help you reach new customers with the same intent and behavior as your most loyal fans. It’s smarter targeting, faster launches, and real ROI, all without the chaos of digital ad auctions.
