Direct mail isn’t just for people already on your list — it’s a powerful tool for acquiring new customers too. With BirdseyePost’s Acquisition Audience Targeting, you can build and reach your ideal audience using demographic, geographic, and behavioral data — with no existing contacts required.

Whether you're a DTC brand looking to grow or a local business expanding into a new area, we help you identify the right people to mail and deliver postcards that convert.

How it works:

• Choose your target location — national, local, or zip code-specific

• Layer in demographic filters like age, income, gender, household size, and home ownership

• Add behavioral filters like online shopping activity, brand affinities, or purchase intent

• BirdseyePost generate a custom audience using verified, privacy-compliant data

• Each person receives a personalized postcard with trackable QR codes and offers

You’ll also see real-time engagement with SnapCapture™, meaning every scan becomes a new, opted-in lead — ready to plug into your digital marketing flows.

Why it works:

• Direct mail gets into the hands of people digital ads can’t reach

• Audiences are built using deterministic data, not third-party cookies

• Mailers stay in the home for 17+ days, far outlasting digital impressions

• Smart creative and strong offers drive conversion even on cold audiences

Popular use cases:

• Launching in a new region or neighborhood

• Scaling beyond your email or SMS list

• Testing offers with cold audiences

• Driving in-store traffic around retail locations

• Reaching hard-to-target online audiences like parents, homeowners, or seniors

Acquisition doesn’t stop with the mail — each card can include a unique QR code and personalized URL, allowing you to track exactly who engaged and build a warm retargeting funnel.

We handle all the targeting, list building, and compliance — you just tell us who you want to reach.

Learn more about Acquisition Campaigns